Preview

Organisational structure of British Airways

Better Essays
Open Document
Open Document
1506 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Organisational structure of British Airways
Table of contents:

1.0 Introduction 2 1.1 British airways “to fly, to serve” 3
2.0 The organizational structure 3 2.1 Definition 3 3 2.2 How to determine the best organizational structure for British Airways? 4
3.0 Which are the organizational structures adopted by British Airways? 4 3.1 The tall structure: 4
3.1.1 How this structure helps the company to achieve it goals? 5
3.2 The customer structure: 5
3.2.1 How this structure helps the company to achieve it goals? 7
4.0 Recommendations 7 5.0 References 8

1.0 Introduction

The following assignment aims to highlight the organizational structure of a major player in the aeronautical sector which is BRITISH AIRWAYS. For that purpose, it is necessary to consider fundamental management’s principles in order to understand at best the factors which may influence the result of the company, without forgetting the importance of the interactions between the internal and external environments which play a major role in the success or the failure of the strategies undertaken by the company. It will be then necessary to find aspects to be improved by the company to propose solutions and so optimize the general performances of British airways. 1.1 British airways “to fly, to serve” With more than 93 years of existence, British Airways acts as an expert of aeronautical services whether it is at the airport or aboard the planes which compose the fleet of the company or for the business trips. The company employs more than 39 900 persons in 2010 in UK and overseas while the head office is based in Waterside.
Web 1: http://www.britishairways.com/cms/global/microsites/ba_reports0910/financial/notes/note7.html
2.0 The organizational structure 2.1 Definition

According to H. Mintzberg «The organizational structure is the total sum of the employees to divide the work into different tasks and to insure then the coordination between the



References: Web 1: http://www.britishairways.com/cms/global/microsites/ba_reports0910/financial/notes/note7.html Web 2: http://www.britishairways.com/cms/global/microsites/ba_reports0809/our_business/workplace.html Web 3: http://www.britishairways.com/cms/global/microsites/ba_reports0910/our_business/strategy.html Web 4: http://www.britishairways.com/cms/global/microsites/ba_reports0910/pdfs/Strategy.pdf

You May Also Find These Documents Helpful

  • Good Essays

    Organizing is one of the four functions of management. It is in this function that the plans are beginning to move so therefore the organizing function is definitely different from the other functions of management. This is where top level management hands down positions and assign task to the individuals that possess the appropriate skills. Some organizations have procedure manuals or resource manuals created to information is distributed evenly to staff members.…

    • 805 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1 – Introduction In different working fields, companies face the pressure of globalization, and they must find new ways to overcome this challenge. The following example, introduces the case of British Airways, which needs to deal with the globalization issue trying to reduce the operational costs, increase profits and provide suitable services to customers. According to British Airways annual report from 2008/2009, the airline carried more than 33 million passengers. It earned nearly £9 billion in revenue, a 2.7 percent increase from the previous year. At the end of March this year, it has 245 aircraft in service. It shows that the BA financial performance is improving after the financial crisis and the fluctuated oil fuel prices changes (British Airways – Annual Report and Accounts 2008/2009). However, it is a unfortunate fact that in the 2008 report of scheduled international passengers carried, which is based on International Air Transport Association, indicated that British Airways was ranked in the fifth place while the Ryanair, Lufthansa, EasyJet and Air France ranked above the BA. It was shocked to them because they were always first ranking to investigation about airlines. This figure pointed out that BA needs to plan long-term strategies in order to compete with those four airline companies in Europe and in the all world. The British Airways now tries to establish itself as a high-performing, marketfocused and global premium airline. In this paper, we focus on the structural perspective of the BA‟s company in these recent years. Depending on the three different CEOs in BA, they are the Robert Ayling, Rod Eddington and Willie Walsh respectively, this paper divided into three periods of analyzing the structures of BA. Thus, this…

    • 5676 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet.…

    • 1816 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    -The 9/11 attacks in New York, the SARS epidemic, Bird Flu and the wars in Afghanistan and Iraq have caused governments and airlines to re-think their strategies and responses to the slump in air travel which resulted from these events. Increased medical and security screening and frequent responses to terrorist warnings and events continue to place…

    • 1541 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The British Airways case study was a very interesting case to read. It proves that not all people can be leaders, especially the chairman, board and chief executives of British European Airways (BEA) and British Overseas Airways Corporation (BOAC.) According to the case study of British Airways, the life at the “old” British Airways was “bloody awful” (Changing the Culture of British Airways, 1990, p. 1).…

    • 1077 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    British Airways announced its new corporate identity on June 10. CAP Online looks at the new ID created by Newell and Sorrell, and at the new corporate mission to be the undisputed leader in world travel for the next millennium…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    IB 1170 Markets, Marketing & Strategy Matthew Baptista Gerlach 1201503 EXECUTIVE SUMMARY This report has been produced with the intention of providing a full analysis of the current situation of British Airways, through an evaluation of internal and external factors. External analysis has been accomplished through the use of a PESTLE, which has shown the high dependability and sensitivity of British Airways to the external environment.…

    • 2509 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Fedex Analysis

    • 3660 Words
    • 15 Pages

    FedEx is the world leader in transportation and logistic industry. It was founded in 1971 as…

    • 3660 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    British Airways

    • 6893 Words
    • 28 Pages

    The world today has evolved in numerous ways thanks to the many inventions and discoveries, but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this, long distances have been somehow ‘shortened' hence altering people's concept of distance. As well, making it possible for individuals to start and conduct businesses in places that were once never thought of.…

    • 6893 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    British Airways strategic goal is to become the world‘s leading global airline, to achieve this, the management sets objectives, which are accomplished through rigorous decision-making, planning, controlling and the use/support of information systems, to show its presence in key global cities, improve employee relationship; to deliver outstanding customer services, invest on training and development, performance, opportunities, excellence and partnership.…

    • 1472 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    I certify that the work submitted for this assignment is my own. Where the work of others has been used to support…

    • 1270 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    In business, organization structure means the relationships between positions & people who hold the positions. Organization structure is very important because it provides an efficient work system as well as a system of communication.…

    • 2901 Words
    • 12 Pages
    Better Essays
  • Better Essays

    Btech Hnd

    • 2781 Words
    • 12 Pages

    Britishairways.com (2009) British Airways 2009/10 Annual Report and Accounts. [Online] Available at: http://www.britishairways.com/cms/global/microsites/ba_reports0910/our_business/strategy5.html [Accessed: 24 May 2013].…

    • 2781 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    You have just been employed as a junior business researcher for a small business consultancy. As part of your initial training you will research two businesses.…

    • 1016 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Assignment

    • 543 Words
    • 3 Pages

    British Airways (BA) is the flag carrier airline of the United Kingdom, The British Airways Heritage Centre situated within British Airways Waterside Corporate Headquarters near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easy Jet. it is manned by volunteers whose dedication, together with the generosity of donations of artefacts from many staff and former colleagues.…

    • 543 Words
    • 3 Pages
    Good Essays