Organisational Development- Action Research Model

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Question 1- Discuss the strengths and weaknesses of the entry phase. What would you have done differently? Today’s organisation operates in a rapidly changing environment therefore the organization has to change to suit the needs of the environment in order to remain competitive. The field of Organization Development is focused on improving the effectiveness of organizations and the people in those organizations. It is a strong set of concepts and techniques for improving organizational effectiveness and individual well being "Organization development is a system-wide application of behavioural science knowledge to the planned development and reinforcement of organizational strategies, structures, and processes for improving an organization 's effectiveness." (Cummings and Worley).
The planned change process begins when one or more mangers notice an opportunity for change in their organization, department or group through organizational development. The organization may be successful however their maybe some room for improvement because of the dynamic external environmental conditions it may be facing that can change how the organization operates. The first activity involved in dealing with change is entering and contracting. The entry phase is where a relationship between a client and the OD practitioner is formed as well as defining the organization’s opportunities for development. It is said to be one of the most important phases as it sets the foundation for the rest of the process and is usually and indicates how the rest of the project will go. It involves clarifying the issue, determining who the relevant client is and how both of them will accomplish the issues outlined.
Assuming that mutual expectations of the consultant and the client in the entry phase progressed satisfactorily, contracting then takes place. In contracting both parties have to lay their expectations on the table, discuss the time and resources that would be

allotted and



Bibliography: Cummings, Thomas G. & Worley, Christopher G.- ‘Organization Development & Change’ South Western (2009) Harvey, Donald F. & Brown, Donald R.- ‘An Experiential Approach to Organizational Development’-Prentice Hall (1992) Burke, W. Warner ‘Organization Development- A Process of Learning and Changing’ Addison-Wesley Publishing Company (1993) Bell, French L.; Bell, Cecil H. & Zawacki, Robert A.- ‘Organizational Development’ Richard D. Irwin, Inc (1989)

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