Preview

Organisational Behaviour at Gec Marconi

Powerful Essays
Open Document
Open Document
4002 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Organisational Behaviour at Gec Marconi
Organisational Behaviour

An Analysis of the Organisational Behaviour of GEC Marconi

Index

1 Introduction 3 1.1 Company History 3 1.2 Methodology 4

2 The Hirst Era 5 2.1 Recap 5 2.1.1 Culture 5 2.1.2 Structure 6 2.2 Effectiveness 6 2.3 Further Issues 6

3 The Weinstock Years 8 3.1 Recap 8 3.1.1 Culture 8 3.1.2 Structure 8 3.2 Effectiveness 9 3.3 Further Issues 9

4 The Simpson Period 10 4.1 Recap 10 4.1.1 Culture 10 4.1.2 Structure 10 4.2 Effectiveness 11 4.3 Further Issues 11

5 Conclusions 12

6 References 13

1 Introduction

This paper is concerned with the organisational behaviour of the General Electric Company Marconi corporation (GEC) and follows on from the analysis already performed by the Grasmoor syndicate team and presented on 5th December 2006.

1.1 Company History

Formed in London in 1886 by two German immigrants, Gustav Binswanger (GB) and Hugo Hirst (HH), GEC started life as a manufacturing operation taking advantage of the rapidly developing electrical industry by making small electrical items, such as light switches and bulbs.

After floating on the London Stock Exchange in 1900 the company continued to grow rapidly and in 1910 HH was appointed Managing Director. The company continued to expand at home and abroad with branches being established in Japan, South Africa, India as well as Europe.

During the First World War GEC began making military equipment, such as signalling lamps and radios, and in 1918 GEC took over Fraser and Chalmers (FC). The takeover of FC moved GEC into heavy electrical engineering and they were instrumental in the formation of the UK 's national grid distribution system.

During the Second World War GEC continued to expand its military division and was a major supplier of electrical equipment to the armed services. They were heavily involved in the development of cutting edge technology, such as the cavity magnetron for radar and communications



References: Aris S, Arnold Weinstock and the making of GEC, 1998 Birkinshaw J, The destruction of Marconi, Business Strategy Review, Volume 15, Issue 1, pages: 74 – 75, Spring 2004 Buchanen D & Huczynski A, Organisational Behaviour, An introductory Text, Fifth Edition, 2004 Dempsey P on Electronics Times website, GEC 's Reltec buy is a $2bn `bargain ', 08/03/1999 Kam J, Making Sense of Organizational Failure: The Marconi Debacle, Prometheus, Volume 23, Number 4, Pages:399 – 420, December 2005 Marconi Korea Website, GEC History, 1886-1999, an introduction, 21/11/2006

You May Also Find These Documents Helpful

  • Best Essays

    General Atomics Drones

    • 1517 Words
    • 7 Pages

    General Atomics was founded in 1955 and was a division of the company General Dynamics. They initially focused on exploring peaceful uses of atomic energy. General Atomics and their affiliates are now one of the world 's leading resources for high-technology systems, remotely operated surveillance aircraft, airborne sensors, and advanced electronic, wireless and laser technologies.…

    • 1517 Words
    • 7 Pages
    Best Essays
  • Good Essays

    • 2002 with Danish-based Group 4 and Securicor making the company G4S Securicor plc. Turning the name from Wackenhut Corporation to G4S Wackenhut Corporation.…

    • 929 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Global Electronics Inc.

    • 1429 Words
    • 6 Pages

    Global Electronics, Inc. (GEI), headquartered in Sarasota, Florida, designs, manufactures, and markets discrete power semiconductors and analog, digital, mixed-signal, and radiation-hardened integrated circuits for signal processing and power-control applications. The company employs about 2,300 people at its three U.S. fabrication facilities (located in Huntsville, Alabama; Evansville, Indiana; and Reading, Pennsylvania), and has 4,000 employees at its assembly and test facility in Kuala Lumpur, Malaysia. In 1999, GEI 's profitability came down with operating losses reaching $100 million on sales of approximately $650 million, causing management concern about the accuracy of the company 's standard cost system. There was a feeling that the standard cost system could not truly identify which of the company 's products were profitable and which were not. The lack of an understanding of product profitability, a flawed product mix, and poor marketing and pricing decisions could have contributed to GEI 's financial problems. A combination of internal problems and external threats in an industry characterized by increasing global competition, decreasing product life cycles, product proliferation, and exploding technological capability led to a shake-up of the company 's top management in February 2000. As part of the shake-up, GEI installed a new president, Mike Alberts, and a new controller, Steve Shannon, for the express purpose of strengthening the company 's position in the market and improving its financial performance.…

    • 1429 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Ge vs Westinghouse Case

    • 542 Words
    • 3 Pages

    G.E. had a large competitive advantage in the large turbine industry for three primary reasons: better r&d and hence improved technology, a clear focus on larger, more technologically sophisticated units, and its status as a price leader in the market. GE had almost twice the R&D budget of both of its major competitors, while simultaneously spending less on R&D as a percentage of sales. This allowed it to have the best technology in the most important market segment in terms of growth: large, complex units that had the lowest per-megawatt cost. In addition, these turbines were built far in advance, and were not subject to price volatility of the more competitive small turbine landscape. Finally, its status as the price leader allowed it to set more consistent prices in both upturns and downturns in its market and not be subject to intense negotiation.…

    • 542 Words
    • 3 Pages
    Good Essays
  • Good Essays

    When Reg Jones, Welch’ Predecessor, became CEO in 1973, the company organization was just completed to be centralized, but Jones could not able to keep up with reviewing massive volume of information generated by 43 strategic plans. Finally in 1977, he capped GE’s departments, divisions, groups, and SBUs with a new organizational layer called “sectors”, which represented macrobusiness agglomerations.…

    • 987 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    This report talks about the successful strategies adopted by GE that was accountable for its success. It will start by answering the question the importance of studying GE recent globalization strategies and practices, and then, by giving a quick background of the company globalization process evolution. After that, the report will demonstrate a close analysis to 4 main strategies of the company. Finally a conclusion will be given based upon the current challenges and future perspective.…

    • 2216 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    GE was founded in 1878 and is headquartered at Connecticut. At present it is chaired by Jeffrey Immelt. The revenue of the company is $182.515 billion.GE operates in more than 100 countries, employs more than 320,000 people worldwide. According to business week survey GE is the fourth most recognised brand in the world. In 2009, Forbes has ranked GE as the world's largest company. At the beginning of the 1980s General Electric determined a goal of increasing its market share. This aim was achieved by acquiring Radio Corporation of America and advanced satellites divisions and disposing of its consumer electronics divisions. This was General Electric’s effective strategic planning that helped to increase the annual income. These are the GE strengths, weaknesses, opportunities, and threats that still form the basis of strategic planning. Strategic planning means the formulation of the company’s major objectives and execution plans. Strategy formulation is the process of choosing the best methods for a company where customer needs; competitive position and internal capability are the three factors that play the main role in strategic planning.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Siemens Electric Motor Works

    • 1111 Words
    • 11 Pages

    War II. Their manufacture of electric motors highly depended on EMW. This issue made the…

    • 1111 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Ge's Management Theory

    • 1084 Words
    • 5 Pages

    While GE was building a name for itself with great new products it also became a leader with its innovations in management. In 1900 GE embarked on its first management initiative by creating the first corporate research and development lab. A short 30 years later GE became the first company to offer pension and profit sharing plans to its employees. Adding to their long list of firsts within management GE created a unique set of “Blue Books” that governed a managers every move.…

    • 1084 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Hitler's Hidden Treasures

    • 336 Words
    • 2 Pages

    Even though this is possibly the most interesting and speculation filled secret Nazi project of all, Germany is responsible for much more advancements into technology and war strategies. Through thorough research, it can be concluded that Nazi Germany focused most of its time and money into researching viable types of new energy sources and enhancing energy sources that already existed. One of these is the diminutive generator. This generator was a mere 5 inches across and could raise the current from a simple flashlight battery up to 15,000 volts and last for 3,000 hours.…

    • 336 Words
    • 2 Pages
    Good Essays
  • Good Essays

    General Electric

    • 2372 Words
    • 10 Pages

    Through the 1960 's, GE was one of the eight major companies (with IBM being the largest and UNIVAC being the smallest). GE also had an extensive line of computers ranging from general purpose to special purpose computers. It was said GE got into the…

    • 2372 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Question: Explain the merits of the path-goal model of motivation by contrasting it with other theories of motivation.…

    • 2668 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    It is fortunately for this generation manager because they have more than century's management theory and thought to retrospect. Although modern management theory dates primarily from the early twentieth century, there was serious thinking and theorizing about managing many years before. Throughout many different contributions of writers and practitioners have resulted different approaches to management, resulting in a kind of management theory jungle and help them to face the challenge of the future.…

    • 2419 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Organisational Behaviour

    • 3410 Words
    • 14 Pages

    The study of organisations involves a range of subjects: extending from psychology, social psychology, sociology, economics and political science. It also draws in a lesser extent from history, geography and anthropology.…

    • 3410 Words
    • 14 Pages
    Good Essays
  • Better Essays

    In this survey, we developed a set of questions asking students in the unit of a dormitory. We asked individual students to assess their degree of procrastination,…

    • 2141 Words
    • 9 Pages
    Better Essays

Related Topics