One Australia hair-care company develop a range of hair products with refillable packaging in order to maximise brand loyalty and minimise the cost to consumers and the environment. Their innovative packaging are able to refilled up to 6 times, and it is made of recyclable material. Although the company forgoes some profit by having 20 to 30% of sales as refills, they benefit from increased consumer loyalty and knowing they are contributing less packaging waste to landfill. (Johnson, 2008)
Also, many company are offering their products and/or services with carbon offsets, other than the example above, for instance, some airlines like QANTAS, launched a carbon offset program, which mean, passengers can elect to offset their share of flight emissions by making a small contribution, paying a little extra on airfare, then offsetting the emissions on their flight.
The MARS model identifies four interrelated factors which are motivation, ability, role perception and situational factors, influence an employee's voluntary behaviour and resulting performance. How does an organisation adoot the MARS model in business operation?
First of all, motivation, it is the force energising or giving direction to behaviour. (Bartol, Tein & Matthews, 2005) It is a desire to achieve a goal, combined with the energy to work towards the goal, it has effect on direction, intensity and persistence of the behaviour. Because climate change has so much effect on