Organic Vegetables in Hanoi

Topics: Organic food, Organic farming, Agriculture Pages: 24 (7374 words) Published: July 6, 2013
General Report

TABLE OF CONTENTS

I.

General information ............................................................................................................. 3

II. The existing problems ........................................................................................................... 3 1. Demand ............................................................................................................................... 3 1.1. 1.2. Overview of demand in Hanoi market ........................................................................ 4 Estimated demand of target consumer ....................................................................... 4

2. General supply of vegetables ............................................................................................ 5 2.1. 2.2. Supply from the inner of the capital ........................................................................... 5 Supply from outside of the capital .............................................................................. 6

3. Organic vegetables supply................................................................................................. 6 3.1. 3.2. 3.3. 3.4. Overview of organic vegetables supply from Soc Son ................................................ 6 Overview of organic vegetables supply from Luong Son ........................................... 7 Compare with others resources ................................................................................... 8 Conclusion ................................................................................................................... 8

4. Organic vegetables distribution ........................................................................................ 9 4.1. 4.2. The number of organic distributors ............................................................................ 9 The barriers for distribution...................................................................................... 10

5. Problem in Marketing ..................................................................................................... 12 5.1. 5.2. 5.3. 5.4. III. Products ..................................................................................................................... 12 Price ........................................................................................................................... 14 Promotion................................................................................................................... 16 Place ........................................................................................................................... 17

Alternatives....................................................................................................................... 18 1

Truong Minh Hoang – Marketing Consultant

General Report

1. Enhance organic production of vegetables & rice .......................................................... 18 2. More reliable PGS certification........................................................................................ 19 3. Attract more interests of target customers on organic products and PGS certification 19 4. Establish value chain for organic chicken and pork ....................................................... 20 5. Establish value chain for organic fruits .......................................................................... 20 6. Set up a simple combination among traders in marketing .............................................. 20 IV. Action & budget plan ...................................................................................................... 20

1. Action plan ........................................................................................................................ 20 2. Budget plan ....................................................................................................................... 20...
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