Organic Food vs Genetically Modified Food
Organic Food VS Genetically Modified Food
Section: Advertising feature Edition: 1 - First Edition AWARENESS of organic products has come a long way over the past 12 years, according to Billy Bond, owner of Organic Larder. The Malop St grocery store, which sells high-quality certified organic and bio-dynamic produce, was opened in 2000. Business is booming. Mr Bond said he opened the business when organic products were ``a bit of an unknown'' in Geelong but his store was thriving as consumers switched to sustainable living. ``Now there is a lot more education and media coverage about being sustainable and doing something for the environment,'' he said. ``People are much more conscious of their environmental footprint.'' Mr Bond said the focus on organic food was particularly important, because it related directly to consumers' health. ``A lot of young mums decide to pay specific attention to the food intake of their kids these days because they are starting to realise that environmentally-sustainable choices are usually healthy choices,'' he said. Another reason for choosing organic food was knowing exactly what you're eating. ``Supermarkets these days have very loose labelling guidelines,'' he said. ``If all the ingredients in a product come from overseas but it's just put together in Australia they are allowed to say it's made here, but that's very deceiving.'' A large focus of Mr Bond's business is placed on supporting local producers and growers, with an emphasis on quality and nutritional value. ``We want people to know what they're getting when they come here so they can make sustainable choices,'' he said. He believes the increasing popularity of organic and sustainable items will lead to supermarkets being held accountable for their products. ``People are starting to ask questions and they want to know more about the products they are using. Hopefully this will lead to labelling laws being changed and big supermarkets selling
Section: Advertising feature Edition: 1 - First Edition AWARENESS of organic products has come a long way over the past 12 years, according to Billy Bond, owner of Organic Larder. The Malop St grocery store, which sells high-quality certified organic and bio-dynamic produce, was opened in 2000. Business is booming. Mr Bond said he opened the business when organic products were ``a bit of an unknown'' in Geelong but his store was thriving as consumers switched to sustainable living. ``Now there is a lot more education and media coverage about being sustainable and doing something for the environment,'' he said. ``People are much more conscious of their environmental footprint.'' Mr Bond said the focus on organic food was particularly important, because it related directly to consumers' health. ``A lot of young mums decide to pay specific attention to the food intake of their kids these days because they are starting to realise that environmentally-sustainable choices are usually healthy choices,'' he said. Another reason for choosing organic food was knowing exactly what you're eating. ``Supermarkets these days have very loose labelling guidelines,'' he said. ``If all the ingredients in a product come from overseas but it's just put together in Australia they are allowed to say it's made here, but that's very deceiving.'' A large focus of Mr Bond's business is placed on supporting local producers and growers, with an emphasis on quality and nutritional value. ``We want people to know what they're getting when they come here so they can make sustainable choices,'' he said. He believes the increasing popularity of organic and sustainable items will lead to supermarkets being held accountable for their products. ``People are starting to ask questions and they want to know more about the products they are using. Hopefully this will lead to labelling laws being changed and big supermarkets selling