Organ Donation Persuasive Analysis
Olivia Seeney
COMM 255
2/6/17
This article explores the persuasive technique needed to attract the attention of potential organ donors in order to encourage the process of organ donation. The authors used a variety of methods of persuasion such as, educational and narrative campaigns. Surveys found that people seemed less willing to participate in organ donation due to a lack of information about the process itself. In order to increase the willingness of possible donors to participate it is important to create persuasive methodology that speaks to the people who are able to help those in need. The authors conducted a study in order to assess people’s knowledge of the process itself for future endeavors towards an increase in positivity towards …show more content…
Peripheral route processing was also covered using heuristic cues. This was thought of as a good persuasive technique because similarity cues are an important part of persuading because it is believed that people will be more willing to help those in a similar situation to their own. Persuasive strategies like the ones stated above were found to be effective in educating and catching the eye of potential donors. Both positive and negative messages can be used to persuade potential donors, however it was found that “positive affects messages should be more appropriate (Weber, Martin, & Corrigan, 2006).” Humorous messages provided people with the means to connect to the procedure in a more positive light than when sad messages were used to convey a negative message towards refusing to donate. Researchers found that knowledge played a very important part of whether or not people found organ donation favorable or not. It is very important for the method of persuasion to be presented in a knowledgeable way in order to successfully convey this information to the people that they are trying to persuade. Statistics and demographical information were also recognized as key parts of the persuasive process. The information that was extracted from this study can be used to help message designers in determining the best way to persuade people of their
COMM 255
2/6/17
This article explores the persuasive technique needed to attract the attention of potential organ donors in order to encourage the process of organ donation. The authors used a variety of methods of persuasion such as, educational and narrative campaigns. Surveys found that people seemed less willing to participate in organ donation due to a lack of information about the process itself. In order to increase the willingness of possible donors to participate it is important to create persuasive methodology that speaks to the people who are able to help those in need. The authors conducted a study in order to assess people’s knowledge of the process itself for future endeavors towards an increase in positivity towards …show more content…
Peripheral route processing was also covered using heuristic cues. This was thought of as a good persuasive technique because similarity cues are an important part of persuading because it is believed that people will be more willing to help those in a similar situation to their own. Persuasive strategies like the ones stated above were found to be effective in educating and catching the eye of potential donors. Both positive and negative messages can be used to persuade potential donors, however it was found that “positive affects messages should be more appropriate (Weber, Martin, & Corrigan, 2006).” Humorous messages provided people with the means to connect to the procedure in a more positive light than when sad messages were used to convey a negative message towards refusing to donate. Researchers found that knowledge played a very important part of whether or not people found organ donation favorable or not. It is very important for the method of persuasion to be presented in a knowledgeable way in order to successfully convey this information to the people that they are trying to persuade. Statistics and demographical information were also recognized as key parts of the persuasive process. The information that was extracted from this study can be used to help message designers in determining the best way to persuade people of their