The role most synonymous with selling is a position in which the salesperson is actively engaged in using their skills to obtain orders from customers. One highly challenging yet potentially lucrative example of this are sales positions where the main objective is to find new customers. Sales jobs in this category are often in fields that are very competitive, but offer high rewards for those that are successful. The key distinguishing factor of these positions is that once a sale is made new business salespeople pass customers on to others in their organization who handle account maintenance. These positions include:
• Business-to-Business The sales person gets order for a product with intentions of follow-up sales. More than often business-to-business sales people have more than one product to offer. So initially the consumer may buy a few products but the sales rep tries building a customer relationship hoping he can get the customer into buying the other products too.
• Trade Order getters for consumer goods companies do not always sell the product to consumers or the end users. Instead they try to lure the distributors, retailers and wholesalers to like their product. Once they are taken into the loop these sales people start focusing on product promotion. The sales reps help these middle men by providing them promotional ideas etc to boost sales.
• Business Equipment Sales - These salespeople are often found in industries where a company’s main profits come from the sale of supplies and services that come after an initial equipment purchase. The key objective of business equipment salespeople is to get buyers to purchase the main piece of equipment for which supplies and service are needed in order for the equipment to function. For instance, in the photocopier industry certain salespeople only seek out new accounts and once a photocopier sale is made they pass along the account to other sales personnel