The oral hygiene market has experienced steady growth over the past few years, in particular the mouthwash and ancillary segments, with the growth trend expected to continue. Increased emphasis on oral health and beauty, higher usage frequency extending to mouthwash, electronic toothbrush and dental floss products, and a low dentist to population ratio have pushed retail value growth. In addition, the expansion of modern trade and online retail channels has helped brands to achieve greater geographic coverage to meet increasingly sophisticated consumer needs.
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TABLE OF CONTENT
Figure 1: Total value sales of oral hygiene market, China, 2008-18 Figure 2: Breakdown of oral hygiene market, by value, 2013
Companies and brands
Figure 3: Leading companies’ market share in China’s oral hygiene market, by value, 2011-13 Who’s innovating?
Figure 4: Percentage distribution of each consumer segment, February 2014 Usage frequency of different oral hygiene products
Figure 5: Frequency of using oral hygiene products, February 2014 Brands used in the past six months
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Figure 6: Brands used in the past six months, February 2014
Desired functions in oral hygiene products
Figure 7: Desired functions in oral hygiene products, February 2014 Attitudes towards oral hygiene brands, products, ingredients and price Figure 8: Attitudes towards oral hygiene brands, products, ingredients and price, February 2014 Interests in different types of oral hygiene products
Figure 9: Interests in different types of oral hygiene products, February 2014 General attitudes towards oral heath
Figure 10: General attitudes towards...
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