Oral Hygiene and Oral Care Solutions

Topics: Oral hygiene, Brand management, Shahrukh Khan Pages: 2 (535 words) Published: October 2, 2013
Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Unilever is a leading manufacturer of oral care products in over 50 countries around the world. Around four billion people; that means approximately 70% of the world's population, have access to Unilever Oral Care products.

Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth. KEY FACTS

Endorsed by FDI ( the largest dental association globally)
Among the most trusted brands in India (Brand Equity, Economic Times, India) Also sold as Mentadent, Zhonghua, PS and Signal in other countries

Pepsodent, a Hindustan Unilever Limited (HUL)  brand, has raised the benchmark in Oral Care Solutions since its launch in India in the year 1993. It has a range of toothbrushes and toothpastes to take care of the special oral care needs of its consumers. The 17 year old brand has positioned itself as an anti-bacterial agent that could check germs after brushing. The brand has communicated itself in several ways- from ‘Long Lasting Protection for Hours after Brushing, to ‘Germ Fighting’, to ‘Dental insurance’ and to the latest ‘Dishum Dishum’ tagline. Pepsodent has adopted a 360 degree approach to promote the brand. Thus, in the 2004, HUL launched an aggressive promotional campaign by launching an educative campaign that focused on oral hygiene and night brushing. The aim was to reach 36 million people every night through consumer media, SMSes and intenet. HUL reached almost 21 lakh people only through text messages. It was for the first time that HUL...
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