Option Evaluation – Stakeholder Expectations
Strategy, Analysis and Evaluation
STRATEGIC RECOMMENDATIONS FOR WIMM BILL DANN
Report prepared by:
Georges A. Bouverat
Reg. # 200556668
Kinsey Kenneth W. Gregson
Reg. # 200563139
Kinsey Stephen Hopkinson
Reg. #
Kinsey
Jennifer Quinton
Reg. #
Kinsey Robert Reynolds
Reg. #
Kinsey Anna C. Seidel
Reg. # 200653802
Ledaig
Executive Summary (300-400 words)
From Workbook, pg 121: “…should be a short, high-level report in its own right, in which you should communicate concisely the key opportunities and challenges, the recommendations you wish to make, together with a statement which sets out the benefits and advantages the case study organisation are likely to gain in the future as a consequence of your report.
… should discuss briefly implications of each of the key opportunities and challenges identified from analysis. …provide enough detail and understanding for the CEO…also provide a discussion of the strategic benefits to be gained by the org. together with a note about resource implications in the future. ...each major recommendation is discussed in a short concise paragraph of its own….”
Goal: 300 – 400 words
Table of Contents
1 Introduction (100-200 words) 4
2 Environmental Analysis (700 words) 5
2.1 Transactional Environment 5
2.2 Internal Environment 6
3 Key Strategic Issues and Constraints (200 words) 8
4 Conclusions (200-300 words) 9
5 Recommendation (700 words) 10
6 References (check referencing style) 11
7 Appendices 13
Appendix A PESTLE Analysis 13
Appendix B WBD Sectors 16
Appendix C Five Forces Analysis – Russian Dairy, Drinks and Baby Food 17
Appendix D WBD Resources 21
Appendix E WBD Market Segmentation 22
Appendix F WBD Markets, Market Share & Competition 24
Appendix G Relative Strengths of WBD and Top 10 Global Leaders in Food 25
Appendix H Russian Consumer Values 26
Appendix I Stakeholder Analysis 27
Appendix J 7 Why’s 28
Appendix K WBD SWOT Analysis 29
Appendix L Strategic
STRATEGIC RECOMMENDATIONS FOR WIMM BILL DANN
Report prepared by:
Georges A. Bouverat
Reg. # 200556668
Kinsey Kenneth W. Gregson
Reg. # 200563139
Kinsey Stephen Hopkinson
Reg. #
Kinsey
Jennifer Quinton
Reg. #
Kinsey Robert Reynolds
Reg. #
Kinsey Anna C. Seidel
Reg. # 200653802
Ledaig
Executive Summary (300-400 words)
From Workbook, pg 121: “…should be a short, high-level report in its own right, in which you should communicate concisely the key opportunities and challenges, the recommendations you wish to make, together with a statement which sets out the benefits and advantages the case study organisation are likely to gain in the future as a consequence of your report.
… should discuss briefly implications of each of the key opportunities and challenges identified from analysis. …provide enough detail and understanding for the CEO…also provide a discussion of the strategic benefits to be gained by the org. together with a note about resource implications in the future. ...each major recommendation is discussed in a short concise paragraph of its own….”
Goal: 300 – 400 words
Table of Contents
1 Introduction (100-200 words) 4
2 Environmental Analysis (700 words) 5
2.1 Transactional Environment 5
2.2 Internal Environment 6
3 Key Strategic Issues and Constraints (200 words) 8
4 Conclusions (200-300 words) 9
5 Recommendation (700 words) 10
6 References (check referencing style) 11
7 Appendices 13
Appendix A PESTLE Analysis 13
Appendix B WBD Sectors 16
Appendix C Five Forces Analysis – Russian Dairy, Drinks and Baby Food 17
Appendix D WBD Resources 21
Appendix E WBD Market Segmentation 22
Appendix F WBD Markets, Market Share & Competition 24
Appendix G Relative Strengths of WBD and Top 10 Global Leaders in Food 25
Appendix H Russian Consumer Values 26
Appendix I Stakeholder Analysis 27
Appendix J 7 Why’s 28
Appendix K WBD SWOT Analysis 29
Appendix L Strategic
References: [02.] Sector Profile on Food and Beverage in the Russian Market, New Zealand Trade and Enterprise, Hamburg, January, 2007 [03.] WBD Segmentation in WBD Memorandum, 6 February 2006 [06.] FCO Country Profile – Russia, 2007 [07.] WBD Case Study, GSB Strathclyde, April 2007 [12.] Danone Annual Report, 2005, from company website www.danone.com [13.] Customer Loyalty: Devising successful strategies in food and drink, Business Insights, 2003 [14.] S Massey, The Top10 Global Leaders in Food, Business Insights, 2006 [15.] Exploring Corporate Strategy, Johnson, Scholes and Whittington, FT Prentice Hall, 7th ed, 2006, Essex [16.] Associate British Foods plc, 2006 Company Profile: Competition Analysis. Just Food, July 2006 [17.] “Pyaterochka 's $800m loan sets pace for Russian M&A finance in fresh sectors”, Euroweek [18.] “COMPANIES INTERNATIONAL: Danone 's Russia man moves to Wimm Bill Dann”, Financial Times, London (UK), Jul 1, 2004. Pg. 22, Andrew Jack [19.] Cargill company website, http://www.cargill.com/ [28.] Russia economy: Criminals in the marketplace? EIU ViewsWire. New York: Nov 1, 2006 [29.] Wal-Mart expansion should focus on Russia – report, cee-foodindustry.com, October 25 2004