Answer the following questions that are based on the article reading below. Keep your responses to 1-2 paragraphs (150-300 words) per question. Posts must be clear and concise, and must address the questions being asked. You must also respond to at least one of yourpeers Discussion Questions:
Even though Laskey and Yates are of the opinion that OPOWER has been extremely successful in the years since its inception, they also believe that the behavioral science-based approach could produce even better results. They also feel that they needed to work on convincing more regulators to adopt this new version of behavioral energy efficiency.
1. What changes could they make to drive more positive results? Laskey and Yates have done an outstanding job with a marvelous business model idea. This business model definitely has the Win, Win, characteristics; OPower, the consumer and the environment all win. The behavioral science strategy of a little competition with the neighbor and a little fear of judgment is obviously working well. However, OPower could rise the level of competition to a different level by rewarding the biggest saver in a designated area. This could be done by announcing the winner in everyone’s bill in that area, and reducing his next month electrical rate to a lower rate. In other words, the less a consumer consumes the less is the charge per unit cost. This competition level could be raised, to city level or even state level. Such incentives could help Laskey and Yates achieve the 5% energy use reduction. 2. Were there other things they could do to have an impact on energy uses—or on the environment more fundamentally? Information-based energy management is one of the most exciting innovations in the utility industry. Behavioral science and targeted, multi-channel communications make it possible to stimulate utility customers on a large scale, leading to increased engagement and sustained energy savings. However, there is more that can to be...
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