Opm Research Paper

RESEARCH FOCUS - BRIEF DESCRIPTION OF THE PROJECT

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|Background |
|The OPSM Group, founded in 1932, is an Australian retail chain that specialises in all aspects of eyecare and eyewear, |
|including prescription glasses, contact lenses and sunglasses. |
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|Its retail arm comprises well-known Australian
The company has an annual turnover in excess of $400 million and has |
|approximately 600 retail stores throughout Australia, New Zealand, Hong Kong, Malaysia and Singapore. It also trades via its |
|website, OPSM Direct, which sells contact lenses online, and owns EyeBiz, a lens grinding laboratory. |
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|Benefits |
|The key benefits from the new technology infrastructure are in improved customer service levels. In OPSM’s Penrith store, |
|which is a showcase and test-bed for how it is intended to do business, improvements have already been seen since the store
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SECONDARY RESEARCH FINDINGS

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