Operations Management in a Travel Agency

Topics: Marketing, Tourism, Travel agency Pages: 19 (4944 words) Published: October 22, 2008

Kings Travel has over 10 years of experience in the travel industry and is a member of most important Travel authorities e.g. ABTA, and IATA .Kings travel is also an approved agent for ATOL holders for customer financial protection.

At Kings Travel the success factor of the growth is their friendly and highly professional services to maximise the customer satisfaction. Kings Travels’ staff is highly trained, efficient and knowledgeable in all aspects of travel, tour trade and because they are privately owned they offer impartial advice for customer benefits.

Kings Travel offer range of different services e.g. travelling for leisure or business, economy or executive class or religious visit e.g. Hajj or Umrah package. They also offer other services such as Hotels Reservation and booking on Behalf of Client, Car Hire, Travel Insurance and tailor made itineraries to suit the individual budget. They are committed to supporting responsible tourism. They send many people to holiday destinations every year, and by managing tourism in sustainable ways, they help protect the environment, traditions and culture of the places their clients visit.

Project Objective

The main objective of the project is to determine the day to day operations of Kings Travel Agency. It determines the effectiveness and efficiency of the management and the employees and gives an overview of their mission and strategies. It gives the Macro and Micro Analysis, SWOT analysis, Their Current and Future Objectives. It also gives a look into marketing communications, customer services, and cost benefit analysis. At the end, the project also gives suggestions for income generation and improving quality.

The Mission Statement and Vision of Kings Travel

The formulation of the organisational vision, mission, aims and objectives are crucial for the firm in having a clear strategic direction.

Kings Travel is committed in providing their customer base with a complete travel package that is capable of fulfilling every travel need, at an affordable price with pro-active customer service. Kings Travel strives to provide there clients with the answers and tools necessary to meet and exceed their requirements for service and affordability. •Kings Travel knows that every account may have a different agenda than their travel agency and they strive to understand Client’s specific needs. •Kings Travel guarantees the managements dedication in working with client to provide detailed reporting, consistent response times, and technology that works to improve efficiency and reduce costs. •Kings Travel guarantees that their employees will work diligently to find travellers the lowest fares and provide them with friendly professional service on every call. •Kings Travel knows what it takes to find the lowest fares for cars, hotels, and airline tickets. •Kings Travels reporting tools provide real time data in an easy to understand and customized format. •Kings Travel are constantly researching, beta testing, and implementing tools that can help there clients in best way.

The Role of Kings Travel

The Primary task of a travel agent is to supply the public with travel services. This they do on behalf of their suppliers or ‘principals’ the letter being a trade term. An agent (Kings Travel) they may also offer travel-related services such as insurance or foreign exchange. For providing these services Kings Travels is rewarded by commission from the Principals (Suppliers).Traditionally commission amounts to 10% of the selling price, this is normally 1% or 2% less for airline tickets, hotel bookings, and rail travel. Sale of travellers’ cheques and currency will yield no more then 2% and insurance yield around 25-30%. However by dealing with specific suppliers and achieving certain target Travels agents (Kings Travels) achieve extra commissions and bonuses of about 2.5% of the sales.

Bookings and Reservation...

Bibliography: A
Chris cooper, John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill. (2005) TOURISM Principles and practice, 3rd edition, London: FT Prentice Hall
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