Operational Decisions

Better Essays
Program1
Nathaniel Mc Murray
Managerial Economics and Globali/ ECO 550
Strayer Univeristy
Dr. V. Dolgopolov

Program1 is an on-line music store that specializes in custom made music appliances programming, repairs, and the sale of personal computers, laptops, I-Pod’s, MP3 players, CD’s, instruments, and other devices associated with music. Program1 will use revenue from studio time sold along with any cash generated from entertainment events to help satisfy the entertainment services in the on-ground stores. The on-line feature will allow a convenient shopping experience for customers to purchase all of the products on-line. In addition, Program 1 will differentiate their products and services by having a variety of all genres of music from the 60’s through current day selections. Finally, Program 1 will provide a niche unlike its competitors by serving communities on a global frontier which will be an effective method for accomplishing their mission. Program1 will deal honestly, fairly, and friendly with stakeholder, shareholder, employees, suppliers, and the valued customer to ensure their demands and concerns are addressed in a timely fashion to build long-lasting business relationships. Working in communities and making strong commitments towards education, family, harmony and customer service through the innovative entertainment services the organization provides is the cornerstone of the company’s brand. Program1 will abide by all regulatory laws to ensure their integrity and ethical obligations are solidified. Holding true to these values will help the organization to establish a healthy share of the market to satisfy all stakeholders and build a winning brand for Program1. Program1 has determined three internal and four external forces and trends that impact the success of Program1. The legal and regulatory system is the one of the forces Program1 identified as critical in aiding the organization in achieving their objectives. A



References: Pearce, J.A.II, & Robinson, R.B. (2004). Strategic Management: Formulation, implementation, and control (9th ed.). New York: McGraw-Hill. PlanWare, (2009); Business Planning Papers: Developing a Strategic Plan, retrieved 2009 from, http://www.planware.org/strategicplan.htm#1 Thompson, A.A., Gamble, J.E., & Strickland, A.J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York: McGraw-Hill

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