Operation Strategy

Powerful Essays
Amity Business School

Operations Strategy (MBA 482 & MEL 415)

for Class of 2011

Amity Business School

As a courtesy to those around you

Please turn off your cell phones and Close your computers, except in the last row

Amity Business School

Realm of Operations Strategy
• How should the organisation satisfy the requirements of its customers? • What intrinsic capabilities should the organisation try and develop as the foundation of its long term success? • How specialised should the organisation’s activities become? • Should the organisation sacrifice some of its objectives in order to excel at others? • How big should the organisation be? • Where should the organisation locate its resources? • When should it expand or contract, and by how much?

Amity Business School

Realm of Operations Strategy
• What should it do itself and what should it contract out to other businesses? • How should it develop relationships with other organisations? • What type of technology should it invest in? • How should organise the way it develops new products and services? • How should it bind together its resources into an organisational structure? • How should the organisation’s resources and processes be improved and developed over time? • What guiding principles should shape the way any organisation formulates its operations strategy?

Amity Business School

Initial Issues that come our way
1. 2. 3. 4. 5. 6. What is ‘operations’ and why it is so important? What is strategy? What is operations strategy? How should operations reflect overall strategy? How can operations strategy learn from operational experience? How do the requirements of the market influence operations strategy? 7. How can the intrinsic capabilities of an operation’s resources influence operations strategy? 8. What is the difference between the ‘content’ and the ‘process’ of operations strategy? 9. What are operations strategy performance objectives? 10. What are operations

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