Opening case: Pinterest
1. Knowledge: Do you consider Pinterest a form of disruptive or sustaining technology?
Disruptive technology is a new way of doing something that initially does not meet the needs of existing customers. This type of technology tends to open new markets and destroy old ones. While, a sustaining technology produces an improved product that customers are eager to buy. This technology provides better, faster and cheaper products on established markets.
I think that Pinterest is a sustaining technology. Indeed, it’s a social network like Facebook or twitter but the system it’s not the same so this website improved the market of the social media.
2. Comprehension: Categorize Pinterest as an example of Web 1.0 (e-business) or Web 2.0 (Business 2.0)
The Web 1.0 is a term to refer to the World Wide Web during the first few years of existence between 1991 and 2003. The e-business is ecommerce with all activities related to internal and external nosiness operations. During the Web 1.0 the first type of e-business appears. The Web 2.0 is the next generation of Internet; it’s a set of economic, social and technology trends. This platform is characterized by new qualities like collaboration, sharing and free. This new generation encourages customers to share and create communities.
I think that clearly Pinterest is an example of Web 2.0. This website is all about creating a community and connect people together through the things that they find interesting. As a user you can create your own “interest boards”. Like that you can show and share with your friends what is important for you. Plus, like in twitter people can follow other. In addition to that Pinterest was created in 2010 after the end of the Web 1.0 in 2003.
3. Application: Describe the e-business model and revenue model for Pinterest.
There are several types of e-business model, and I think that the model of the company is the C2C.