Ontario Football Club

Topics: BMO Field, Major League Soccer, Toronto FC Pages: 2 (667 words) Published: June 22, 2013
Ontario Football Club

After reviewing the Toronto FC's case study and doing some research about the Toronto's Football Club I used the SWOT technique to analyse the strength, weaknesses, opportunities, and threats that the Football Club faced at a variety of stages. The club managed to populate the sport in Toronto by creating a great relationship with the fans. The article case study mentions how the club successfully over-deliver value with the fans in all interaction, which made the fans trust the company even more.

One of the strength the Toronto FC developed was the built of relationship between the club members and the fans. Since Toronto is multicultural city, They were able to target fans from all different backgrounds, that will result in creating more opportunities. Another strength was bringing popular teams to Toronto which made more people come out to the stadium to watch the game or watch it live on T.V. Prices were to be affordable so instead of watching the games on T.V they would come out and watch it at the stadium., it was guaranteed that the fans will be more interested in watching the matches. another strength was arranging the games a lot more friendly games with reputable international teams. All these gave the advantage of getting loyal fans that will sure support the team all the way to the end, The decisions they took was a privilege to the company as it granted them a long term success.

Toronto FC’s target markets are diehard football fans from all over Toronto area, which \come from diverse backgrounds. it was a challenge to make the prices profitable as it was expensive to get the popular teams to be involved and bring them to play at the Toronto FC. That helped better the relationship between the fans and the club members as it showed the fans how much the club members care about them. That's also shown when the MLSE ensured that soccer fans were included in creating the brand. The company also tried to attract as many...
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