Online E-Business Plan
Running head: ABC Corporation Online e-Business Growth Plan
Online e-Business Growth Plan for ABC Corporation
Valerian Coutinho
Western Governors University
Abstract
ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America.
Introduction
ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks.
The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets and private garages.
Online Viability of Products and Services
Currently, the company has limited online presence. The company has a website (www.ABCcorp.com[->0]) which is used to give basic information about the company, its current job openings and investor relations. The website was created in 2000.
Data from goggle analytics for the entire year of 2011 indicates the following statistics for
Online e-Business Growth Plan for ABC Corporation
Valerian Coutinho
Western Governors University
Abstract
ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America.
Introduction
ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks.
The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets and private garages.
Online Viability of Products and Services
Currently, the company has limited online presence. The company has a website (www.ABCcorp.com[->0]) which is used to give basic information about the company, its current job openings and investor relations. The website was created in 2000.
Data from goggle analytics for the entire year of 2011 indicates the following statistics for