Online Shopping vs Traditional Shopping

Topics: Online shopping, Retailing, Pages: 3 (798 words) Published: October 10, 2010
Online Shopping Vs Traditional Shopping
October 3, 2010


Online Shopping Vs Traditional Shopping
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. According to Internet Retailer U.S., retail e-commerce spending increased to an estimated $66.9 billion in the first half of 2010, up 9.3% from $61.2 billion for the same period as year ago. Online shopping has become popular among consumers. Consumers search for the lowest price and the best bargain deals when shopping. It has often come to question whether consumers value online shopping over traditional shopping and vice versa. Online shopping is more convenient than traditional shopping because consumers can compare prices, there are no time restrictions, and it’s less time consuming.

Online shopping is more convenient than traditional shopping because consumers can compare prices between merchants. When consumers shop they search for the best bargain deals available. When shopping online you can compare product prices between popular merchants such as Sears, Wal-Mart, Target, Kmart and Amazon. As opposed to traditional shopping where you would have to physically go to each individual store to find the lowest price. For example, Amazon has the Canon MP490 printer for $69.99 with free two day shipping. Kmart has the printer for $59.99 but shipping is an additional 8.99, so quite naturally Amazon has the better deal. Online shopping simply offers consumers a way to find the merchant with the best deal available.

Secondly online shopping is more convenient than traditional shopping because there are no time restrictions. Online shopping has made it where consumers can shop whenever time permits with a simple click of the mouse. Some consumers work during store hours. Internet shopping is a great way for those particular consumers to shop for what they need. Online shoppers can...

References: Enright, A. (2010, August 10). Financials - Retail e-commerce spending rebounds - Internet Retailer. Industry Strategies for Online Merchants - Internet Retailer. Retrieved September 26, 2010, from
Rox, H. (2007, November 7). Top Reasons People Shop Online May Surprise You-Surveys Find: Convenience Beats Low Prices. Retrieved September 30, 2010 from
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