Online shopping vs. Traditional Shopping

Topics: Online shopping, Retailing, Website Pages: 3 (978 words) Published: October 16, 2013
Shopping is an exciting part of American culture, whether you participate or not. With a boost from cyberspace, a person can buy just about anything without leaving the couch. Both types of transactions coexist with one another, yet window-shopping is a distinctly different experience from Internet shopping. Shopping is no longer as simple as it used to be, especially if you’re picky. Whether it’s web-based or face-to-face browsing, there are some benefits and downfalls to both methods that differentiate the two, even though they each accomplish a common goal.

When shopping traditionally there is a limitation to some extent, whether it’s a variety of size, color, brand, or availability. Shopping at the store can be convenient, yet frustrating. Finding what you need takes patience and sometimes a little help. Also, depending on the demand, a store may not always have a product in stock. Even more irritating is finding what you need, just not the right size. Each of these situations makes online shopping the more appealing option. When shopping on the Internet, there are endless options and variety to choose from. Online customers can search for any product; browse by category, color, size, brand, etc.; or just take a peek at everything in a matter of minutes. Another appealing factor to Internet shopping is the availability to choose from additional colors, styles, or sizes because of the mass compiling of inventory. Additionally, a benefit from buying from huge online retailers is that pricing may be more competitive because it is coming from the direct or discount supplier, which minimizes the middlemen. Lastly, and most obviously, customers shopping over the web have no geographic limits. A person can enjoy any good around the world without having to go the distance to retrieve it, which makes Internet shopping so unique.

Despite the fascination with online shopping, there is only so much an Internet connection and domain can do for you. Browsing a...
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