Online Shopping vs. In Store Shopping

Topics: Preference, Online shopping, Decision making software Pages: 3 (1020 words) Published: November 25, 2013

Assignment # 6: Comparison/Contrast Essay

Online Shopping vs. In-store Shopping

One of the great choices that we have in the modern world today is whether to shop online or actually go to the brick and mortar store and do our shopping. While both offer great sales and promotions along with great selections from which to choose, they both have pros and cons which must be considered in order to determine which of the two choices offer the best shopping option. In-store shopping offers the buyer the opportunity to inspect and compare the items being considered for purchase along with sales people who can assist or aide the buyer with any problems or concerns that the buyer may encounter while shopping in the store in contrast to online shopping which limits the senses and the ability to compare because the items can’t actually be held or touched. Online shopping offers the buyer the convenience of shopping from the comfort of their home without all the crowds or having to travel to various stores which could be considered the best shopping experience, depending on the buyers’ personal shopping preference. Weighing the options that both online and in-store shopping offer the individual buyer will help that buyer determine which of the two modern day choices works best for their individual shopping needs.

Whether shopping online or shopping in-store, both offer the buyer many great promotions or incentives to promote shopping in their particular store. The in-store shopper may have to utilize coupons or special shopping times in order to receive a discount or sale price while the online shopper typically will have to have a promotional code or the offer of free shipping to entice the buyer to shop online. The individual shopper can expect to save money no matter which way they decide to shop because both options offer the buyer many ways to save money because both options use sales or incentives to entice shoppers to shop in that particular store,...
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