Online Shopping Research

Topics: Electronic commerce, Online shopping, Shopping Pages: 8 (1271 words) Published: July 23, 2013





Review of the literature

Need of the study

Objective of study







Online shopping is a developing industry. the value of sales through online is increasing day by day .If you observe the trend from the last 5years sales of online shopping increase from 10-25 percent. Most of the youth and educationist preferring online shopping as they have time constraint to reach the physical outlet even though it is developing trend it has some limitations in online shopping due to technological limitations ,limitations in availability of goods compare with offline outlets. They are consumer. Sometimes online outlets unable deliver the goods in right time. The colour, size may varies and based upon type of product they may add custom and shipping charges in order to overcome this problem as researcher trying to get some alternate with different questionnaires and data will be collected from the customer of online shopping .

Online shopping is a form of electronic commerce which allows consumer to directly purchase goods or services from the seller over the internet using web browser. It also named as e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. The concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television. The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser and opened for commercial use in 1991. Firstly lunched its online shopping site in 1995 and following EBay lunched its online shopping site in 1996. Up to date both are the largest online retailing corporation, both bases in United States.

Literature reviews:
* According to Jiang and Rosenbloom (2005) pricing factor contributes to shopping convenience and pricing perception is directly related to shopping convenience. And this statement also agreed by Jayawardhena and Wright (2009), shoppers who value convenience can obtain the benefits of product and services with less money spent and this would have a positive relationship with shoppers' excitement; increasing search efficiency by eliminating travelling costs and psychological costs brings convenience in e-shopping.

* Individuals are inclined to increase their intension to buy because online shopping can provide better prices, quick and efficient browsers, and a greater number of alternatives. This is why online shopping is becoming increasingly popular. (Koyuncu, Cuneyt and Bhattacharya, 2004)

* Xia and Monroe (2009) studied that, consumer with a shopping goal are responsive towards promotional message such as pay less and discount. Most of the consumer purchasing online due to some discount offers, free gift etc. and Xia and Monroe (2009, p.691) cited from (Monroe, 2003) that these offers like price promotion have several benefits such as to increase the demand, adjust fluctuations in supply and demand, and increasing consumers’ purchasing over time.

Need of the study:
At present online shopping became a new trend in e-retail. Every company expands their business by using online. They are introducing their own websites for improving sales. However, it is a new way of doing the sale. So that knowing customer preferences is very much important to improve the facilities for customers. Objective of the study:

Research paper objective is to analyze the buying behavior of online shoppers. And to identify key factors influencing online shopping purchase behavior.


The population for this study is 240 students and the sample size is 36. Here, convenience...

References: Literature reviews:
* According to Jiang and Rosenbloom (2005) pricing factor contributes to shopping convenience and pricing perception is directly related to shopping convenience
Jiang and Rosenbloom (2005)
Jayawardhena and Wright (2009)
Koyuncu, Cuneyt and Bhattacharya (2004)
Xia and Monroe (2009)
Xia and Monroe (2009, p.691)
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