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Online Shopping Research

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Online Shopping Research
RESEARCH PAPER ON BUYING BEHAVIOUR OF ONLINE SHOPPERS

SUBMITTED BY
DEEPAK KUMAR SUBUDHI
MBA SECTION-D
1225112407

INDEX

Abstract

Introduction

Review of the literature

Need of the study

Objective of study

Methodology

Tools

Findings

Conclusion

References

Appendix

Abstract:
Online shopping is a developing industry. the value of sales through online is increasing day by day .If you observe the trend from the last 5years sales of online shopping increase from 10-25 percent. Most of the youth and educationist preferring online shopping as they have time constraint to reach the physical outlet even though it is developing trend it has some limitations in online shopping due to technological limitations ,limitations in availability of goods compare with offline outlets. They are consumer. Sometimes online outlets unable deliver the goods in right time. The colour, size may varies and based upon type of product they may add custom and shipping charges in order to overcome this problem as researcher trying to get some alternate with different questionnaires and data will be collected from the customer of online shopping .

Introduction:
Online shopping is a form of electronic commerce which allows consumer to directly purchase goods or services from the seller over the internet using web browser. It also named as e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. The concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television. The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser and opened for commercial use in 1991. Firstly amazon.com lunched its online shopping site in 1995 and following EBay lunched its online shopping site in 1996. Up to date both are the largest


References: Literature reviews: * According to Jiang and Rosenbloom (2005) pricing factor contributes to shopping convenience and pricing perception is directly related to shopping convenience REFERENCES Jiang and Rosenbloom (2005) Jayawardhena and Wright (2009) Koyuncu, Cuneyt and Bhattacharya (2004) Xia and Monroe (2009) Xia and Monroe (2009, p.691)
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