Make good use of graphics banners and images on the site, to attract visitors, also display your sales promotions, offers in attractive banners on the site for users to click on to
Search Box: Having a search box positioned well, will allow your visitors to quickly search for the product that they are looking for.
Featured Products: By displaying featured products on your home page or on the side columns of your site will inform your visitors of top selling products or it can be general products that you want to push further and make sure they get noticed. Related product: This is a great up selling feature, which will show your visitors what other products they can purchase alongside what they are currently viewing, a cleaver way of positioning this is with a heading, Customers who bought this also bought: This will encourage your visitors to purchase more than one item at once Product Zoom: Having a good zoom feature for your product images, is always a plus point online, as it allows visitors to see the minute details of your products, which works well, as some times customers prefer to feel and touch, so you can easily replace this by having a good zoom feature, which really brings out the details in your product.
Categories: Have clear categories on your site to list your products into, and have your categories displayed somewhere easy to access, e.g. across the top or on the side column
Complete product review system that allows store customers to rate products and post feedback.
Be notified, review and approve each review before it is posted on the Web store, if you want to.
Show average rating when products are displayed in category, search, and other pages
Automatically remind customers to write a review N days after an order has been processed or shipped
Reward customers for writing a review via the Reward Points system
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