“A COMPARATIVE STUDY OF ONLINE AND TRADITIONAL SHOPPING METHODS FOR MAJOR CONSUMER PRODUCTS IN INDIA”
Submitted to: Ms.Ravneet Bhangu Submitted by: Group VIIITH
Asst. Professor MBA 2ND Sem
Mandi Gobindgarh Mandi Gobindgarh
The Internet's popularity has dramatically escalated over the past one decade and has become an integral part of daily life. Within the next few years the potential and capabilities of the Internet are endless. With that in mind the following research will examine a continuously flourishing component of the Internet, Internet shopping
Now the days are gone when shopping was only done at brick and mortar stores. Internet has emerged out as the new source of shopping. According to the British survey of Consultancy Foundation Online shopping is the second best innovation of the Decade.
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. If an intermediary service is present the process is called electronic commerce or E-commerce. Growth in the E-Commerce has resulted from the growth in the penetration of computers and internet technology in various parts of the world. Internet as a platform offers various opportunities to its users. A user can use internet to search for new products and services, compare the prices and features at the same time. It saves money, energy, time and resources. To customers it not only provides high level of convenience but also broader