Online Shopping

Topics: Retailing, Online shopping, Electronic commerce Pages: 13 (4273 words) Published: January 17, 2013
Online shopping
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"Web store" redirects here. For the W3C storage standard, see Web Storage. | This article may require cleanup to meet Wikipedia's quality standards. No cleanup reason has been specified. Please help improve this article if you can. (September 2010)| Online shopping or online retailing is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web-shop, web-store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. The largest online retailing corporations are E-Bay and, both of which are based in the US. Contents  [hide]  * 1 History * 2 Customers * 3 Logistics * 4 Payment * 5 Product delivery * 6 Shopping cart systems * 7 Online shopping * 8 Design * 8.1 Information load * 8.2 Consumer needs and expectations * 8.3 User interface * 9 Market share * 10 Advantages * 10.1 Convenience * 10.2 Information and reviews * 10.3 Price and selection * 11 Disadvantages * 11.1 Fraud and security concerns * 11.2 Lack of full cost disclosure * 11.3 Privacy * 11.4 Hands-on inspection * 12 Product suitability * 13 Aggregation * 14 Impact of reviews on consumer behaviour * 15 See also * 16 References| -------------------------------------------------

In 1990, Tim Berners-Lee created the first World Wide Web server and browser.[1] It opened for commercial use in 1991. In 1994, other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.[1] During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994, the German company Intershop introduced its first online shopping system. In 1995, launched its online shopping site, and in 1996 eBay appeared.[1] -------------------------------------------------

Online customers must have access to a computer and a method of payment. Generally, higher levels of education, income, and occupation of the head of the household correspond to more favorable perceptions of shopping online. Also, increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.[2] In a December 2011 study, Equation Research found that 87% of tablet users made an online transaction with their tablet device during the early holiday shopping season.[3] -------------------------------------------------

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine. Once a particular product has been found on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, like filling a physical shopping cart or basket in a conventional store. A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail, for security reasons). -------------------------------------------------

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