Online Reservation

Topics: Indian reservation, Travel agency, Orbitz Pages: 4 (1238 words) Published: October 13, 2011
This chapter presents the review of related literature and studies, underlying the framework of the study. It includes the conceptual model of the study and the operational definition of terms. Review of Related and Literatures and Studies

Based on the article that Eric Richard wrote (January 27, 2010), when it comes to diversity, the business world runs the range. From niche devices to everyday services, businesses large and small offer a seemingly never-ending variety of products to customers and clients. Although their products, services and office procedures vary widely, there is one thing most businesses have in common: competition. Unless a service is completely unique and unavailable from any other providers, businesses must continuously look for new ways to stay ahead of the competition. Whether it's through marketing, the creation of new products or services, or added benefits for its clientele, rising above competitors can help ensure both short- and long-term success. The thought of staying competitive can make some owners and operators cringe, as they may believe it will cost a substantial amount of money. However, there are many inexpensive actions a business can take to keep pace and pass their competitors. One of these is online reservation system.

The Internet is an important part of most people's lives. They use it to communicate research information and conduct daily tasks. They also rely upon it for scheduling appointments and booking reservations. Based on the ever-increasing demand for online services, one would think that most businesses maintain an online presence that includes customer self-scheduling. However, this assumption is not necessarily true, as many businesses do not offer such services to its customers. And while they don't, their competitors may. Online reservation system can be the missing piece of the puzzle that gives businesses the edge...
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