Online Marketing

Good Essays
A REPORT
ON
STUDY OF THE CONTRIBUTION OF ONLINE MARKETING
AND
SOCIAL MEDIA FOR PROMOTION OF
PRO PROFESSIONAL

By
NATARAJ DUTTA
12BSPHH010593

A report submitted in partial fulfillment of the requirements of MBA Program of
IBS Hyderabad

Distribution List:
PRO PROFFESIONAL

Submitted to: (Amnaganti Srikant, IBS Hyderabad)
Date: 24/05/2013

AUTHORISATION

This report is submitted in partial fulfillment of the requirement of the MBA program of IBS, Hyderabad.
The Project report contained here-in was authorized by Mr. Uppaji Kothapalli (CEO and Director – PROPROFFESIONAL), the project proceedings were overseen by Mr. Naresh Nuthupalli (Company Guide) & Professor A. Srikanth (Faculty guide, IBS Hyderabad).
May 24, 2013
Nataraj Dutta (12BSPHH010593)

ACKNOWLEDGMENTS I take this opportunity with much pleasure to thank all the people who have helped me through the course of my journey for completion of the Internship To start with, I would like to thank the organization PRO PROFESSIONAL for providing me the chance to undertake this internship study, allowing me to use the official data and exploring the area of Marketing which would prove out to be very beneficial to me in my future assignments, my studies and my career ahead. I would like to thank Mr. Asrar Khan (HR –PROPROFESSIONAL, Hyderabad) who gave me the permission and encouraged me to go ahead with my project. I am especially grateful to Mr. Uppaji Kothapalli (CEO-PROPROFESSIONAL) for his assistance in finalizing the research problem, guidance, advice and encouragement without which this report could never have been completed. I wish to place on records, my deep sense of gratitude and sincere appreciation to my Faculty Guide from IBS Hyderabad, (Prof.) A. SRIKANTH for his guidance, help and motivation. I am thankful to his help with the research design and methodology, reviews and many helpful comments throughout the internship.



References: Books- * Jeff Korhan (2013) * Dave Kerpan (2011). Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) * Lee Oden (2012)

You May Also Find These Documents Helpful

  • Good Essays

    Online Marketing

    • 581 Words
    • 3 Pages

    Online Marketing Jeton Sabanovski Southern New Hampshire University In today’s world, marketing research has begun to use the Internet and popular social networking sites such as, Facebook and Twitter, to gather personal information of all users. It’s becoming a lot easier for companies to connect directly with customers and collect individual information that goes into a computer database. This information can also be matched to other websites and share…

    • 581 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Online Marketing

    • 6098 Words
    • 25 Pages

    EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] - noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles…

    • 6098 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Online Marketing

    • 7945 Words
    • 32 Pages

    Strategic Brand Management, New York: Free Press, 1992 Pine B. J., Gilmore J. H. The Experience Economy, Harvard Business School Press, 1999;, S. Saviolo, S.Testa, Le imprese del Sistema Moda, ETAS, 2000 Saviolo S Schmitt B. H. “Experiential Marketing” The Free Press, 1999 Schmitt B, Simonson A Identity and Image, Free Press, 1997. Zara C. (a cura di), “La marca e la creazione del valore di impresa”, ETAS Libri, 1997;…

    • 7945 Words
    • 32 Pages
    Powerful Essays
  • Satisfactory Essays

    SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“, “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities, a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the…

    • 537 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Online Marketing Strategy

    • 1261 Words
    • 6 Pages

    Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media, Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments, position, messages Quatitative analyses Cross- & upsales, loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing…

    • 1261 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    essay online marketing

    • 647 Words
    • 3 Pages

    PAULA ALINA GRP.1717,SERIA AN II BUILDING AN ONLINE BRAND Many companies have launched their products or services online as a new business focus, but only a few of them have survived the competition and made profits. The most important key to an online business’s success is to create “brand value” for the customers. Although the concept of online brand has been discussed in previous studies, there is no empirical study on the measurement of online branding. A brand differentiates a product or…

    • 647 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    …………………………….page 3 a) Digital Marketing (how, when, why) it is used b) Traditional Marketing (how, when, why) it is used 3. Advantages and Disadvantages of traditional and digital marketing…. Page 4 a) Advantages of digital marketing b) Advantages of traditional marketing c) Disadvantages of traditional marketing d) Disadvantages of digital marketing 4. CONCLUSION …………………………. Page 6 5. REFERENCES 1. INTRODUCTION Traditional marketing have many advertisement methods…

    • 1545 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Kaitlin Ricks DMI 201 Journal #6 The content on the social media pages both go along with the message they are trying to send. For example, OPI displays their content well. Each polish that is seen in a picture, the name of the color is given in the caption. The content they post has something to do with the company and the product. They also give links in their posts on where you can order their products. OPI makes their content relatable to the everyday person and celebrities. Consumers are more…

    • 676 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target…

    • 3871 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Polytechnic University of the Philippines Sto. Tomas Branch Two Facets of Marketing: Direct and Online Direct and online marketing are two marketing strategies which gain popularity among costumers and motivations for business owners to engage in for various reasons. In partial fulfillment of the requirements in ENGL 1023 Writing in the Discipline Submitted by: Barba, Zaren Morel L. Capuchino, Julie Ann M. Maranan, Richelle O. Maralit, Anna Camille O. Porto, Mariela D. Zapanta, Lora Mae A. Submitted…

    • 8511 Words
    • 25 Pages
    Powerful Essays