STUDY OF THE CONTRIBUTION OF ONLINE MARKETING
SOCIAL MEDIA FOR PROMOTION OF
A report submitted in partial fulfillment of the requirements of MBA Program of
Submitted to: (Amnaganti Srikant, IBS Hyderabad)
This report is submitted in partial fulfillment of the requirement of the MBA program of IBS, Hyderabad.
The Project report contained here-in was authorized by Mr. Uppaji Kothapalli (CEO and Director – PROPROFFESIONAL), the project proceedings were overseen by Mr. Naresh Nuthupalli (Company Guide) & Professor A. Srikanth (Faculty guide, IBS Hyderabad).
May 24, 2013
Nataraj Dutta (12BSPHH010593)
ACKNOWLEDGMENTS I take this opportunity with much pleasure to thank all the people who have helped me through the course of my journey for completion of the Internship To start with, I would like to thank the organization PRO PROFESSIONAL for providing me the chance to undertake this internship study, allowing me to use the official data and exploring the area of Marketing which would prove out to be very beneficial to me in my future assignments, my studies and my career ahead. I would like to thank Mr. Asrar Khan (HR –PROPROFESSIONAL, Hyderabad) who gave me the permission and encouraged me to go ahead with my project. I am especially grateful to Mr. Uppaji Kothapalli (CEO-PROPROFESSIONAL) for his assistance in finalizing the research problem, guidance, advice and encouragement without which this report could never have been completed. I wish to place on records, my deep sense of gratitude and sincere appreciation to my Faculty Guide from IBS Hyderabad, (Prof.) A. SRIKANTH for his guidance, help and motivation. I am thankful to his help with the research design and methodology, reviews and many helpful comments throughout the internship.
References: Books- * Jeff Korhan (2013) * Dave Kerpan (2011). Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) * Lee Oden (2012)