Online internet marketing strategy

Topics: Search engine optimization, Web search engine, Pay per click Pages: 2 (242 words) Published: December 12, 2014
Marketing Outlook

Millions of visitors searches for businesses on internet before they buy any product or services from any organization.
These days, every business needs a website and its online internet presence to get searched, visible and get business leads.
Once a business has its online presence, there are different means to build your reach ability to your target audience.

Increasing Traffic: Organic Way
Organic way of increasing traffic means, getting the website listed in Google Search engine results when people are searching for your product or services.
Once the website is ready:
Make it search engine compatible
Apply permanent redirect
Apply related META tags like Title, Description, Alt etc
Apply good tags like H1, H2, H3
Not all hyperlinks are good when you put them
on your website, so make a right decision
Regularly update the sitemap, robot etc files
whenever needed
Webmaster, Analytics etc tools

Increasing Traffic: Organic Way
Perform SEO Off-Page activities:
Business Directories
Quality Link Building
Search Engine Submissions
Social Bookmarking


Increasing Traffic: Organic Way
Perform SMO activities:
Blog content sharing
Participate in Blog / Forum comments
Respond to Forums
Facebook Page Posts
Use Twitter with related tweets
Updates to Pinterest, Intagram etc
Updates to Google+
Article distribution
Press Release distribution
Video distribution


Increasing Traffic: In-Organic Way
In-Organic way is Paid Ads, which includes:
Facebook Post Promotion
Facebook Page Promotion
Google Pay-Per-Click Ads
Bing PPC
Yahoo PPC


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