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Online Food Delivery Service

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Online Food Delivery Service
M IP – SUMMER PROJ ECT REPORT

FOOD.2HOME.IN: A M A R K E T I N G S T R AT E G Y F O R TA R G E T I N G C O R P O R AT E C U S TO M E R S
ICTOBAN ONLINE SERVICES PVT. LTD.
Faculty Guide: Prof. Jaba M Gupta Industry Guide: Mr. Aravind R S

Submitted in partial fulfillment of the Post Graduate Programme in Management at TAPMI, Manipal by:

Name: Kunal Madkaikar Roll No: 09223 Batch: 2009-11 Date: 15th June, 2010.

T A PAI MANAGEMENT INSTITUTE, T A MPA N I M A L , A K A R N A TTA K N S T 7 6 U T E , AI P AN GEMEN I A-5 IT 104 MANIPAL, KARNATAKA-576 1 04

CERTIFICATE

This is to certify that the project report titled “Food.2Home.in: A Marketing Strategy for targeting Corporate Customers” is a bonafide work carried out by Mr. Kunal Madkaikar (Roll No.09223) under my guidance for partial fulfillment of Post Graduate Diploma in Management.

Signature

Name of Faculty Guide: Prof. Jaba M Gupta Date: 30th July, 2010.

KUNAL MADKAIKAR (09223)

MARKETING STRATEGY FOR CORPORATE CUSTOMERS

PAGE | II

ACKNOWLEDGMENTS

“Knowing is not enough; we must apply. Willing is not enough we must do” – Goethe. The 2 months of summer training at ICTOBAN Online Pvt. Ltd. was not just a knowledge enhancing exercise but also a process by which I was able to apply the management tools and techniques I have learnt so far in the field of Marketing Research. I am extremely grateful to my institute, faculty guides and my industry guides for giving me this opportunity. I wish to express my sincere gratitude to Mr. Aravind R S, Director, ICTOBAN Online Pvt. Ltd. And Mr. Nirmesh Mehta, Director, ICTOBAN Online Pvt. Ltd. for their constant guidance and support throughout the project lifecycle and their valuable and timely inputs that helped me channelize my energy in the right direction. I would also like to thank Mr. Dhiren Makhija, Director, ICTOBAN Online Pvt. Ltd. for giving me this opportunity to conduct my summer project with ICTOBAN. I would also like to express my



References: KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS KUNAL MADKAIKAR (09223) MARKETING STRATEGY FOR CORPORATE CUSTOMERS

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