Online Dating in India
Introduction:
The topic of my dissertation is “taking online relation offline” . India being a nation of youngest population of the world had have very young history of online dating just a decade old but it still have very promising market which have around 25 million estimated online user base with 200million US $ projected market by 2014(Source: industry estimate by stepup.com) this growth is the result of changed mindset of young middle class who want to live in virtual space, which itself is eased by cheap computers and cheaper and faster internet connectivity. Rising income, access to World Wide Web helped Indian youth to finally come out of that traditional bubble which tell then that fraternizing with any women other than their fiancé is wrong. We are now leaving back inhibitions; do not care for social norms and anonymity of cyber space act as icing on this cake of dating. We are using online dating to find new friends and partners on this space as it help us to make our new identity and thus bring out real in us. Today, youths are more interested in finding a likeminded person with whom they can share their life without being judged and talk about fluid topics like movies or fantasies rather than ticking off qualities mostly physical through pre-set list given by their parents. CMC partners exchanged proportionally more self-disclosures and questions than did face-to-face partners. Moreover, the questions they asked were about more personal topics than those the face-to-face partners exchanged. At the same time, the deeper the disclosures and questions used by partners in CMC, the more effective they were rated by their partners, in comparison to those who met in Face to Face discussions (Walther, 1993, pp. 147–148).
"Dating culture in India is evolving rapidly. Changing cultural dynamics like the increase in average marriage age... are shifting the dating paradigm significantly," StepOut co-founder and CEO Adam Sachs
This change in mind set had
The topic of my dissertation is “taking online relation offline” . India being a nation of youngest population of the world had have very young history of online dating just a decade old but it still have very promising market which have around 25 million estimated online user base with 200million US $ projected market by 2014(Source: industry estimate by stepup.com) this growth is the result of changed mindset of young middle class who want to live in virtual space, which itself is eased by cheap computers and cheaper and faster internet connectivity. Rising income, access to World Wide Web helped Indian youth to finally come out of that traditional bubble which tell then that fraternizing with any women other than their fiancé is wrong. We are now leaving back inhibitions; do not care for social norms and anonymity of cyber space act as icing on this cake of dating. We are using online dating to find new friends and partners on this space as it help us to make our new identity and thus bring out real in us. Today, youths are more interested in finding a likeminded person with whom they can share their life without being judged and talk about fluid topics like movies or fantasies rather than ticking off qualities mostly physical through pre-set list given by their parents. CMC partners exchanged proportionally more self-disclosures and questions than did face-to-face partners. Moreover, the questions they asked were about more personal topics than those the face-to-face partners exchanged. At the same time, the deeper the disclosures and questions used by partners in CMC, the more effective they were rated by their partners, in comparison to those who met in Face to Face discussions (Walther, 1993, pp. 147–148).
"Dating culture in India is evolving rapidly. Changing cultural dynamics like the increase in average marriage age... are shifting the dating paradigm significantly," StepOut co-founder and CEO Adam Sachs
This change in mind set had