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Online Business
SAFETY AND SECURITY OF CONSUMERS IN ONLINE BUSINESS

_________________________

A Research Paper
Presented to the
Faculty of the Department of Languages and Literature
University of San Carlos
Cebu City, Philippines

_______________________

In Partial Fulfillment of the Requirements for the Subject
English 4
College Composition and The Research Paper
_________________________
by
Agujar, Alnair
Aniñon, Jose Kristian
Caluyo, Jose Vergel
Diana, Dean Mar
Heyrosa, Bemcy Gleneth
Monegro, Lara
Pelayo, Juginne Faith
Seares, Tito III

March 2012
TABLE OF CONTENTS
Title Page ---------------------------------------------------------------------------------------- i
Table of Contents ------------------------------------------------------------------------------ ii
List of Tables ----------------------------------------------------------------------------------- iv
CHAPTER
I. INTRODUCTION -------------------------------------------------------------------- 1 Rationale of the Study ------------------------------------------------------- 1 Theoretical Background ----------------------------------------------------- 3 THE PROBLEM ---------------------------------------------------------------------- 8 Statement of the Problem ---------------------------------------------------- 8 Significance of the Study ---------------------------------------------------- 8 RESEACRH METHODOLOGY ---------------------------------------------------- 9 Research Environment ------------------------------------------------------- 9 Research Participants --------------------------------------------------------- 9 Research Instruments --------------------------------------------------------- 10 Research Procedures ---------------------------------------------------------- 10
II. PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA ------------------------------------------------------ 11
III. SUMMARY OF FINDINGS, CONCLUSIONS, AND


Bibliography: Blomer, J., de Ruyter K., Wetzels M. (1999), Linking perceived service quality and service loyalty: a multi-dimensional perspective, European Journal of Marketing, 33,11/12: Bowen J.T., Chen S-L. (2001), The relationship between customer loyalty and customer satisfaction Oliver, R.L. (1999), “Whence customer loyalty?”, Journal of Marketing, 63: 33–44. 19 February 17, 2012
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