Online Bookstore Emarketing for Book Bunker Bookstore
ONLINE BOOKSTORE E-MARKETING
Introduction
The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time. Online bookstores have altered the way in which readers and writers interact and are expected to have a huge impact on the book retail business in the future. Starting a website to sell books will benefit Book Bunker in numerous ways, not least by increasing their stock space. Physical bookstores are limited in space, which is not a problem for online bookstores. Online bookstores are perfect for popular titles as well as rare ones, thus being a perfect avenue for Book Bunker as these rare titles receives the same space in relation to popular titles on the bookstore’s website. Ordering rare titles online will take the same time for delivery, as it would be for popular titles. Online bookstores are also convenient for customers in rural areas; they do not require physical access and are open for 24 hours including winter. Finally, an online bookstore will allow customers to post reviews about titles, which will aid Book Bunker since this feedback will affect the ratings of the title online, especially for rare titles, and will make for a unique interactive shopping experience that will attract other customers to the site.
Website Design Strategy
One thing that needs to be considered when designing a website for a book store is that Book Bunker should ease up for their clients to buy titles and make the experience unique and interactive (Gay et al, 2010). The website should provide the client with extra information on top of the author and title. A system such as this has search as its lifeblood, and thus, it should include all information that a person browsing for a book would be searching for, including name, types of available copies, information on editions and whether it constitutes of a
Introduction
The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time. Online bookstores have altered the way in which readers and writers interact and are expected to have a huge impact on the book retail business in the future. Starting a website to sell books will benefit Book Bunker in numerous ways, not least by increasing their stock space. Physical bookstores are limited in space, which is not a problem for online bookstores. Online bookstores are perfect for popular titles as well as rare ones, thus being a perfect avenue for Book Bunker as these rare titles receives the same space in relation to popular titles on the bookstore’s website. Ordering rare titles online will take the same time for delivery, as it would be for popular titles. Online bookstores are also convenient for customers in rural areas; they do not require physical access and are open for 24 hours including winter. Finally, an online bookstore will allow customers to post reviews about titles, which will aid Book Bunker since this feedback will affect the ratings of the title online, especially for rare titles, and will make for a unique interactive shopping experience that will attract other customers to the site.
Website Design Strategy
One thing that needs to be considered when designing a website for a book store is that Book Bunker should ease up for their clients to buy titles and make the experience unique and interactive (Gay et al, 2010). The website should provide the client with extra information on top of the author and title. A system such as this has search as its lifeblood, and thus, it should include all information that a person browsing for a book would be searching for, including name, types of available copies, information on editions and whether it constitutes of a
References: Gay, Richard., Charlesworth, Alan. & Esen, Rita. (2010). Online marketing : A customer-led approach. Oxford : Oxford University Press. Krishnamurthy, Sandeep. (2011). Contemporary research in e-marketing. Hershey : Idea Group Pub. Smith, Philip. & Chaffey, Dave. (2012). eMarketing eXcellence. London: Routledge.