On Haier's core competencies
Papers Category:Business Administration Papers - Enterprise Research Papers Post Time:2009-5-25 8:13:00
[Abstract] In today's constantly accelerating pace of competition, the enterprises are to achieve sustainable development, we must have a certain competitive advantage, access to the most fundamental source of competitive advantage is the core competencies. For Haier, the inexhaustible ability to innovate is its core competencies lie. Haier's innovation throughout the business strategy, marketing, management, organization, ideas and institutions in various aspects and areas of the enterprise which integrates all the resources to continue to play the advantages of Haier, Haier and create tremendous value.
In today's accelerating pace of competition, the enterprises are to achieve sustainable development, we must have a certain competitive advantage, access to the most fundamental source of competitive advantage is the core competencies. Core competency is the development of potential industries is not only key to the future development and can be continuously derived from a variety of new products and services. The face of complex and volatile market environment and increasing competition among enterprises, and only to enhance core competencies in order to ensure a permanent business operations, and achieve sustainable development.
1, Haier core competencies of
Haier Group, as a more than 20 years the size of constant growth and expansion, business has always been to maintain upward momentum of the large manufacturing enterprise groups, many experts and scholars in recent years has been dedicated to the analysis of it, and hopefully we can find and learn from its ability to retain the same long-term industry, competitive advantage, and always in the same industry-leading mystery - Haier's core competencies. Combination of theoretical circles the concept of core competencies expression and Haier's...
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