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Oms 620 Supply Chain Management

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Oms 620 Supply Chain Management
|Course Name/Title |OMS 620 – Supply Chain Management |
|Program |MBA |
|(e.g. MBA or Ph.D.) | |
|Required or elective |Elective |
|Instructors Name and email |Ravi Anupindi (anupindi(a~umich.edu) |
|address | …show more content…
BRAD FITZERALD, Global Strategy Manager, UPS Supply Chain Solutions
RESPONSIVE SUPPLY CHAINS
MASS CUSTOMIZATION
Objective: We will start our discussion of responsive supply chains with supply chain design to manage variety. In the second half, we will introduce a fundamental model of decision making under uncertainty.
Read: Mass Customization at Hewlett Packard - The Power of Postponement, E. Feitzinger and Hau L. Lee, Harvard Business Review, Jan-Feb 1997 (#97101).
Prepare & National Bicycle Industry Company (The Wharton School, University of Pennsylvania case). Consider the following questions for Short discussion and submit a 1-page write up answering the italicized question(s):
Submission:
1. What are the differences between the new POS and mass production processes. 2. Is it economical to make the POS bikes? 3. How can National Bicycle encourage dealers to participate in selling the POS bikes? 4. What is the minimum lead time for a bicycle ordered on Saturday? What factors would add to this lead time? What lead time should National Bicycle ofer to their POS customers? What actions should they take to achieve this lead
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