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Omnitel Norto Case

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Omnitel Norto Case
Omnitel Pronto
Italia
Case Analysis

Does the logo remind you of something?

Structure of the Case Analysis
Industry Overview & Opportunity
Identification

Omnitel: Timeline & Strategy
SWOT Analysis
Understanding the Consumer
Behavior
Tariff Plan Analysis (TIM vs Omnitel, FreeTime Vs LIBERO)

Recommendation/Conclusion

Industry
Overview

Mobile Industry-Western EU
 22.5 million customers in 1995 ; penetration of 5.06%( Industry in
Infant stage)
 Post competition subscribers increased by 16,089 i.e. in 1996
 New operators acquired market share worth 32%

WESTERN EU MARKET
25000

20000

Subscribers(1000s)

Growth(%)

70
63

22525
55

51

50

50
14490

15000

40

34
26

10000

5000

0

3471

60

4667

30

8911

20

5885

0.85

1.09

1.36
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