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2/18/2014

On the Modi trail: Inside the most audacious prime ministerial campaign ever mounted in India : Cover Story - India Today
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Archive Cover Story February 24, 2014

On the Modi trail
On the Modi trail: Inside the most audacious prime ministerial campaign ever mounted in India
Uday Mahurkar and Kunal Pradhan February 14, 2014 | UPDATED 09:19 IST

To tweet the cover story, use #ModiMachine
The Baramunda ground in Bhubaneswar is normally a barren expanse on the side of a busy artery connecting the south-western fringes of Odisha's capital. On
Tuesday, the eleventh day of February, this maidan is under siege from a meticulously created phenomenon that markets Efficiency but implicitly promises
Divinity. Something special is about to transpire here in the next few hours. The secret is given away by the tens of thousands who are marching towards it like an inexorable sea of saffron-its colour getting darker as it gathers the flags, scarves and topis that are being handed out along the way. These are not bored villagers ferried by local netas for a day in the big city. They've been drawn out by a Pied
Piper. They want to sing, they want to scream. For he is coming to town.

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Narendra Modi on campaign trail

Narendra Modi, chief minister of Gujarat, prime ministerial candidate of BJP, and the most controversial mass leader in modern India, has created a personality cult like few others

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