Old is GOld
Old is Gold
“Don’t try to be original; just try to be good,” a very simple advice from Paul Rand, yet a very honest advice for designer-to-be. Paul Rand was one of the inspirational pioneers of modern graphic design. Even if one has not heard of his name, he or she must has seen his design works certainly. A few of his well-known logo designs are ABC, UPS and IBM. His book, “A Designer’s Art” is as influential as he was. It is not only involved aesthetic requirements for graphic designers, but also filled with inspiration. His book that has timeless quality with the touch of humor, is a great foundation for those who has motive to enhance their design thinking.
Paul Rand was born in Brooklyn, New York in 1914 as Peretz Rosenbaum. He studied at Pratt Institute from 1929 to 1932. He also attended the Parsons School of Design in 1932-1933, and Arts Students League from 1933 to 1934. However, Rand mostly learned design himself through the work of Cassandra and Moholy-Nagy. He prepared his great portfolio during the time he worked, and studied. During that time, he decided to change his name from Peretz Rosenbaum to Paul Rand. He shortened his name to Paul, and took his uncle name ‘Rand’, because four-letter name would give a nice combination. He worked as a cover designer for Apparel Arts and Direction as his first design profession. There is no doubt that he had gained enormous success in his profession that he had also become a design professor at Yale University from 1933 to 1934. Rand died of cancer in 1996.
A Designer’s Art book cover is wrapped in black cloth. On the front cover, his name and its title are written in white color type at the right corner of the book. Although it is a very simple illustration, it will last long because of how simple it appears. The design of the book cover pretty much reflects his style of design, which is simplicity, clarity, and honesty. Similar to the design of the cover, he organized the texts, and pictures in a way that
“Don’t try to be original; just try to be good,” a very simple advice from Paul Rand, yet a very honest advice for designer-to-be. Paul Rand was one of the inspirational pioneers of modern graphic design. Even if one has not heard of his name, he or she must has seen his design works certainly. A few of his well-known logo designs are ABC, UPS and IBM. His book, “A Designer’s Art” is as influential as he was. It is not only involved aesthetic requirements for graphic designers, but also filled with inspiration. His book that has timeless quality with the touch of humor, is a great foundation for those who has motive to enhance their design thinking.
Paul Rand was born in Brooklyn, New York in 1914 as Peretz Rosenbaum. He studied at Pratt Institute from 1929 to 1932. He also attended the Parsons School of Design in 1932-1933, and Arts Students League from 1933 to 1934. However, Rand mostly learned design himself through the work of Cassandra and Moholy-Nagy. He prepared his great portfolio during the time he worked, and studied. During that time, he decided to change his name from Peretz Rosenbaum to Paul Rand. He shortened his name to Paul, and took his uncle name ‘Rand’, because four-letter name would give a nice combination. He worked as a cover designer for Apparel Arts and Direction as his first design profession. There is no doubt that he had gained enormous success in his profession that he had also become a design professor at Yale University from 1933 to 1934. Rand died of cancer in 1996.
A Designer’s Art book cover is wrapped in black cloth. On the front cover, his name and its title are written in white color type at the right corner of the book. Although it is a very simple illustration, it will last long because of how simple it appears. The design of the book cover pretty much reflects his style of design, which is simplicity, clarity, and honesty. Similar to the design of the cover, he organized the texts, and pictures in a way that