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Old Burberry's Advertising Campaign

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Old Burberry's Advertising Campaign
Burberry’s waterproof trench coat was born when designed for the First World War to protect the officers from all weather conditions.

Old Burberry advertisements looked similar to this black and white filled with text.

Geographic: In 1914-1918 this advertisement was released and was targeted to the officers who were going off to the war. The trench coat was readily available in 2 to 4 days for purchase on Haymarket street in London and also in Paris, France.

Demographic: The officers fighting in the First World War were the demographic for this advertisement. The men were between the ages of 18 to 34.

Benefits: A man wearing the Burberry trench coat is recognized as being an officer for the war. By others he is perceived as brave, courageous,
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