Office Art Memo
Rodolfo J. Nodal
Prof. R. Henry
The following essay will identify three examples of each, 19th century Impressionist and Post-Impressionist paintings and seeks to explain how these works fall into the two distinct styles. I we will explain to my boss, who has assigned me the task of managing the art budget and selecting six works to be displayed at the new corporate office, the historical significance of each piece, a description of each piece; with images were possible, and it’s probable placement in a corporate office setting. I will also offer my thoughts as to how each piece is likely to be consistent with our corporate image. I will analyze some possible symbolisms and characteristics of each painting we deem to be appropriate with our company image and business model within the Travel Retail Industry.
TO: Mr. Joseph G. Shill
Chief Financial Officer
Global Travel Group, LLC
FROM: R.J. Nodal
Corp. Office Art Budget & Art Selections - 2013
Dear Mr. Shill,
Thank you for entrusting me with the selection and management of the artwork for our new corporate office. I have narrowed my focus to the late 19th century French Masters of the Impressionist and Post-Impressionist era. These works are arguably some of the most recognizable in the world and the Impressionist art movement is considered to be the father of most modern art. The works chosen are In line with our corporate image and company culture of challenging tradition and forging innovation in the market place. Impressionism
Impressionism was generally viewed as the art movement that pioneered modern art, and considered by many to be a radical departure from the traditionally accepted tenets of the Academie des Beaux-Arts or the classic French Art Academy by which artistic standards were set. The artist of the era gave us a different style of painting, new techniques and the conviction to innovate and break with the traditional conventions of art at the times (Snider, 2001). These modern French masters would arguably become among the most recognized names in the art world, and their works amongst the most valuable.
The following three works can be classified in the impressionist style, and by the characteristic associated with that style, primarily the changing effects of natural light and atmospheric conditions as experienced while painting en plein air or outdoors (Sayre, 2011). The Loose, and broken brush-strokes depicting movement is a primary technique of the style. The use of color, specifically the mixing of primary and complimentary pigments against each other, and the portrayal of everyday casual, and leisure scenes are all attributes of the impressionist’s approach. Ultimately at the core of Impressionism, is the capturing of a fleeting moment in time as it is affected by natural light and nature itself (Bernier, 1989). Claude Monet; (1840-1926)
Historically significant, this piece is widely regarded as the piece that inspired the critic Louis Leroy to coin the phrase Impressionist. In April 1872. the newspaper Le Charivari’s Louis Leroy wrote a disparaging critique on the L’Exposition des Révoltés, in which a series of independent artist’s displayed their works outside of the official Salon de Arts for the first time, and their works were deemed Impressions or unfinished pieces. Mr. Leroy was specifically commenting on Claude Monet’s “Impression Sunrise “( Yurasits, 2011). The painting is of a hazy morning harbor scene at the port of Le Havre evoking a sense of calm and serenity. Yet the silhouettes of the smokestacks and ships masts in the background lend themselves to sense of mystery to what may unfold across the harbor as the sun rises. The use of dull primary hues (blues) and warm secondary colors (oranges) contrast each other perfectly and serve to draw the viewer’s eye toward a central focus, the Sun, just right of...
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