Preview

Ockham

Good Essays
Open Document
Open Document
801 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ockham
Case Study #1: Ockham Technologies

Recommendation

Ockham Technologies, started by three former consultants at Alexander Group including Jim Triandiflou and Mike Meisenheimer, has little experience in product development. Therefore, in order for Ockham to 1) successfully develop the first product for IBM on a timely basis, 2) continue to build a full suite of five other products, I recommend that Jim Triandiflou renegotiates the term sheet with Noro-Moseley so that Ockham takes two million investment from Noro-Moseley in the current phase with the option to receive another two million after the IBM product development. The initial $2 million investment from Noro-Moseley will allow Jim Triandiflou to hire an in-house designing team to develop the IBM product. Moreover, the additional $2 million will secure funding for the development of the other five products. Lastly, Noro-Moseley will be able to offer constructive input on how to transform the management structure at Ockham and resolve the tension between Jim Triandiflou and Mike Meiseneheimer. I suggest that Ockham sets up a four-people board and this will allow Triandiflou and Meisenheimer to each specialize in one managerial field.
Product Development

Because Ockham needs to meet a very aggressive deadline for the IBM products, it is crucial that Triandiflou secures the first round of funding as soon as possible so that he can assemble a team to start designing the product. Assembling an in-house team offers more benefits than outsourcing because Ockham can ensure flexibility in design, quality of product as well as the reusability of the codes in other products development.
Because Ockham is still in the process of exploring and finalizing product design, having an in-house software team will allow Ockham to make changes and shifts in product design during the development process. Additionally, the in-house team might be more willing to work long hours given that entrepreneurial environment at

You May Also Find These Documents Helpful

  • Better Essays

    Marketing Simulation

    • 1993 Words
    • 8 Pages

    Our company Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition, we placed fourth holding 12 percent market share. We initially targeted the Mercedes market, and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability, we suffered a loss moving from Quarter 1 to Quarter 2, which is typical of most early-stage companies. However, each quarter thereafter we were able to maintain a profit, ending with $18,270,122 gross profit and $15,232,910 operating profit. Our six computer models are the driving factor behind such success. These models include The Motherboard, Babyboard 2.0, Horseboard, Superboard, Toddlerboard, and The Ponyboard. The Superboard, out of all the models, was our most profitable device with $6,303,840 in profit. We also embarked on a major expansion endeavor, spreading our brand originally from Chicago to Paris, Shanghai, and Sao Paulo. Our knowledgeable sales force comprised of 60 individuals, coupled with our extensive advertising and competitive pricing allowed Orange to rise to the top.…

    • 1993 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Case Study Gen 480

    • 496 Words
    • 2 Pages

    This paper will provide a brief executive summary and overview of the key persons involved with the project are Kelly, Pat, Cliff, and Chris. It is imperative that these key players work together to find a solution to help launch the/a product for their company in the competitive market. The problem is that there are conflicting views and misunderstandings regarding the project. Some of the misunderstandings are due to assumptions made by the team members. Additionally, some of the views are based on emotions versus logic. If the members work together, they can find a happy medium. They will have to overcome these obstacles, by using effective communication skills, objectiveness, and empathy to achieve success.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Dim Lighting

    • 909 Words
    • 4 Pages

    There are many problems that came about after the proposal was given. One macro problem is that the company needs to decide if they should spend the money on a new idea or if they should just update the equipment they have now. Mr. Newell stated that they need to keep up with the competition or just close down the company. But on the other hand Mr. Boswell says that the equipment they have now needs to updated so they can continued to produce the products they make now, which would increase a higher profit now instead of three years from now. These are two very different problems but one would give a profit now where the other would be better in the long term.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Paper

    • 390 Words
    • 2 Pages

    management believes holds tremendous promise for the future. If all goes well, the company plans to patent…

    • 390 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    IBM has had a major impact on the US economy over several decades. It has been a leading supplier of business machines, computer, and information technology services (Agarwal et al., 2009, p285).…

    • 2991 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Odysey

    • 586 Words
    • 3 Pages

    Step 5. On the solid line, write the name of the person you are reading about.…

    • 586 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Disclosure Analysis Paper

    • 903 Words
    • 4 Pages

    The publicly held company selected to use as the basis for this paper is Apple Inc. Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. (Form 10-K, 2011, p. 1)…

    • 903 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Executive Summary

    • 1427 Words
    • 6 Pages

    We will fund the development of our computers by providing computers that are priced lower than our competitors. These consulting assignments will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other computer products. In the first 3 years of the business, we expect these first versions of computers as our main revenue stream.…

    • 1427 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    CaseAssignment 0222

    • 1687 Words
    • 8 Pages

    This case deals with strategic planning issues for a large company. The main issue is…

    • 1687 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Sherman Computer Repair

    • 2444 Words
    • 10 Pages

    Sherman Computer Repair, a small computer repair company, has the opportunity to move from a computer repair company to a computer assembly company through the use of creativity and innovation (University of Phoenix, 2009, n.p.). “Innovation is the process by which organizations use their resources and competences to develop new or improved goods and services or to develop new production and operating systems so that they can better respond to the needs of their customers” (Jones, 2004, p. 403). Since change requires innovation to be successful, Sherman Computer Repair must assess and restructure the company, allowing for the introduction of new processes, technologies, and services for the organizational to move toward this new strategy and way of business.…

    • 2444 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    arly in 1984, the Houston-based COMPAQ Computer Corporation, manufacturer of IBMcompatible microcomputers, faced a decision that would profoundly affect its future. Recognizing that IBM would soon introduce its version of the portable computer and threaten COMPAQ’s dominance in this profitable market, the company had two options. It could elect to specialize in this product line and continue to market its highly regarded portables aggressively, or it could expand market offerings to include desktop microcomputers. The latter move would force the year-old company to confront IBM on its home ground. Moreover, COMPAQ would have to make a substantial investment in product development and working capital and expand its organization and manufacturing capacity. COMPAQ’s management faced several important unknowns, including the potential market’s size, structure, and competitive intensity. Management recognized that the company’s vitality might seriously erode if it did not expand its product line. If the expansion were successful, COMPAQ might enjoy economies of scale that could help ensure its survival in a dynamic and very competitive industry. If COMPAQ’s market assumptions were incorrect, however, its future might be bleak. Many of today’s managers face similar new market realities and uncertainties. Continually confronted with issues critical to their companies’ competitive future, they must deal with novel and rapidly changing environments. In short, they must judge a broad range of dissimilar influences.…

    • 6086 Words
    • 25 Pages
    Powerful Essays
  • Better Essays

    It is imperative that Team A Corp. develop a competitive product that can truly compete in this market both with sales price and corporate revenue. The development of The…

    • 1660 Words
    • 5 Pages
    Better Essays
  • Best Essays

    BP (2001) 'Technology and business - a progress report ', [online] Available at: http://www.bp.com/genericarticle.do?categoryId=98&contentId=2000347 [Accessed 8 May 2011].…

    • 3965 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    Gupta. A. K., & Wilemon. D. L. 1990. Accelerating the development of technology-based new products. California Management Review, 32(2):24-44.…

    • 2167 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Do you agree with IBM researchers' assumption that IT will remain "hard to use, expensive, and labor-intensive, and with customers continuing to need help solving business problems" for a long time to come? Should IBM bet its business on that assumption? Defend your answers to both questions.…

    • 347 Words
    • 2 Pages
    Satisfactory Essays