Occupational Health and Safety in New Zealand
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ASSIGNMENT ONE : ESSAY Due Week 5, Thursday 21 August 2014 at 4pm
Timing: Assignment Question given out in class– Week 3 (Aug 5)
Hand in your reading list/bibliography to class in Week 5 (Aug 19)
Hand in Full Assignment Week 5 (Thursday 21 at 4pm in assignments box)
Value: 40% of final mark
Format: Essay style format, typed or word processed, well presented with high standard of grammar & punctuation. Please attach BOTH coversheet and marking schedule to the front of your essay. Length: 2,000 words maximum + bibliography (you are allowed a maximum of 10% under or over this figure - this will be strictly adhered to) NB the word count for each assignment must be entered on the cover sheet
Topic: ‘Although well-defined differences exist among the fields of advertising, marketing, and public relations, there is an increasing realisation that an organisation’s goals and objectives can be best accomplished through an integrated approach, not just through marketing but through all communication functions.’ (Wilcox et al. 2013)
This integrated approach is often called Integrated Marketing Communications (IMC).
Describe why this integrated approach is gaining momentum, highlighting the various communication functions, and those areas in which an overlap or integration can realise significantly better results both tactically and strategically for both brands and organisations. Use a wide range of academic references to support your viewpoint, and illustrate your arguments with relevant examples.
Assessment: TOTAL 40% as follows:
Quality of argument: 20% Quality of examples 10% Quality of literature research: 5% Quality of presentation: 5%
This assignment MUST be submitted to Turnitin or your mark will not be recorded.
Acts of plagiarism or cheating will result in disciplinary action and/or a failing grade.
SPONSORSHIP & PROMOTION 147827
ASSIGNMENT ONE : ESSAY Due Week 5, Thursday 21 August 2014 at 4pm
Timing: Assignment Question given out in class– Week 3 (Aug 5)
Hand in your reading list/bibliography to class in Week 5 (Aug 19)
Hand in Full Assignment Week 5 (Thursday 21 at 4pm in assignments box)
Value: 40% of final mark
Format: Essay style format, typed or word processed, well presented with high standard of grammar & punctuation. Please attach BOTH coversheet and marking schedule to the front of your essay. Length: 2,000 words maximum + bibliography (you are allowed a maximum of 10% under or over this figure - this will be strictly adhered to) NB the word count for each assignment must be entered on the cover sheet
Topic: ‘Although well-defined differences exist among the fields of advertising, marketing, and public relations, there is an increasing realisation that an organisation’s goals and objectives can be best accomplished through an integrated approach, not just through marketing but through all communication functions.’ (Wilcox et al. 2013)
This integrated approach is often called Integrated Marketing Communications (IMC).
Describe why this integrated approach is gaining momentum, highlighting the various communication functions, and those areas in which an overlap or integration can realise significantly better results both tactically and strategically for both brands and organisations. Use a wide range of academic references to support your viewpoint, and illustrate your arguments with relevant examples.
Assessment: TOTAL 40% as follows:
Quality of argument: 20% Quality of examples 10% Quality of literature research: 5% Quality of presentation: 5%
This assignment MUST be submitted to Turnitin or your mark will not be recorded.
Acts of plagiarism or cheating will result in disciplinary action and/or a failing grade.
SPONSORSHIP & PROMOTION 147827