Observation on Consumer Behavior at Target
Place: Target in Santa Ana
Time: 11:00 to 1 pm March 9, 2014
Objective: Observation on Target’s customers shopping experience After spending hour at Target on Sunday afternoon, there was not very much crowd on my whole visited. During of my entire visit, I observed how Target has attract a lot customers by offering them free Wi-Fi and great apps for IOS and Android users like Cartwheel, mobile coupon, Target matching deal by buying 3 get free $5 gift card. Target has also accepting WIC and ETB program more recently. Target cafe and Starbucks, and how the checkout process. As sitting here for one hour at Target cafe, there was only one person who works at cafe and Starbuck, but people were still wanted to wait and get their order. Target cafe has expanded its food menu by introducing a full meal like pizza, sandwich, salad, snacks, and drink, and kid menus. I have noticed most people who came with their kids, they have thought for a second that should they have a "plus up meal for $2.49 and up", and a popcorn for their kids since the smell of popcorn smell so good, and the popcorn came with their meal. Besides cooperating with popular brands with Pizza Hut, Jamba Juice, Coco-Cola companies, Target has also cooperating with Starbucks, which stands next to the cafe. The amount of customers who came to the cafe and Starbuck are the about the same, since Starbuck is a well-known coffee house and variety of coffees, some pastries and snack. I have observed 35 people who have come to the food court area, 3 kids, 4 teenagers, 17 woman and 11 man. The spacing between tables to tables are quite comfortable, Target wants its little food court area is a spot for everyone to grab lunch and late afternoon bite. As my entire visiting, I have learned how the ways consumers act during their shopping experience, I saw difference people tried to save money in different ways. During my visited, I saw the two sisters played with a...
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