Obrien 13e Chapter 2
CHAPTER 2
Management Challenges Business Applications
Module I
Information Technologies
Development Processes
Foundation Concepts
COMPETING WITH INFORMATION TECHNOLOGY
Chapter Highlights
Section I Fundamentals of Strategic Advantage
Strategic IT Competitive Strategy Concepts Real World Case: GE, Dell, Intel, GM, and Others: The Competitive Advantage of Information Technology Strategic Uses of Information Technology Building a Customer-Focused Business The Value Chain and Strategic IS
Learning Objectives
After reading and studying this chapter, you should be able to: 1. Identify several basic competitive strategies and explain how they can use information technologies to confront the competitive forces faced by a business. 2. Identify several strategic uses of Internet technologies and give examples of how they give competitive advantages to a business. 3. Give examples of how business process reengineering frequently involves the strategic use of Internet technologies. 4. Identify the business value of using Internet technologies to become an agile competitor or to form a virtual company. 5. Explain how knowledge management systems can help a business gain strategic advantages.
Section II Using Information Technology for Strategic Advantage
Real World Case: The U.S. Department of Commerce: Using IT to Tap Experts’ Know-How through Knowledge Management Strategic Uses of IT Reengineering Business Processes Becoming an Agile Company Creating a Virtual Company Building a Knowledge-Creating Company Real World Case: CDW, Harrah’s Entertainment, and Others: Developing Strategic Customer-Loyalty Systems
41
42 ● Module I / Foundation Concepts
SECTION I
Fundamentals of Strategic Advantage
Technology is no longer an afterthought in forming business strategy, but the actual cause and driver [17]. This chapter will show you that it is important for you to view information systems as more than a set of technologies that support
Management Challenges Business Applications
Module I
Information Technologies
Development Processes
Foundation Concepts
COMPETING WITH INFORMATION TECHNOLOGY
Chapter Highlights
Section I Fundamentals of Strategic Advantage
Strategic IT Competitive Strategy Concepts Real World Case: GE, Dell, Intel, GM, and Others: The Competitive Advantage of Information Technology Strategic Uses of Information Technology Building a Customer-Focused Business The Value Chain and Strategic IS
Learning Objectives
After reading and studying this chapter, you should be able to: 1. Identify several basic competitive strategies and explain how they can use information technologies to confront the competitive forces faced by a business. 2. Identify several strategic uses of Internet technologies and give examples of how they give competitive advantages to a business. 3. Give examples of how business process reengineering frequently involves the strategic use of Internet technologies. 4. Identify the business value of using Internet technologies to become an agile competitor or to form a virtual company. 5. Explain how knowledge management systems can help a business gain strategic advantages.
Section II Using Information Technology for Strategic Advantage
Real World Case: The U.S. Department of Commerce: Using IT to Tap Experts’ Know-How through Knowledge Management Strategic Uses of IT Reengineering Business Processes Becoming an Agile Company Creating a Virtual Company Building a Knowledge-Creating Company Real World Case: CDW, Harrah’s Entertainment, and Others: Developing Strategic Customer-Loyalty Systems
41
42 ● Module I / Foundation Concepts
SECTION I
Fundamentals of Strategic Advantage
Technology is no longer an afterthought in forming business strategy, but the actual cause and driver [17]. This chapter will show you that it is important for you to view information systems as more than a set of technologies that support