Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors.
Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area.
Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart user. The signal was also handset dependent that’s why Samsung phone from sun gets lower signal strength as opposed to the iPhone with as much as 2-3 bars difference. It might be because Samsung is using weak batteries and has to lower the receive rate of the Phone so that it can last an acceptable amount of time.
Sun Cellular have low rate because they are using half-wave signal instead of full-wave, that resulting in weak and slow signal.
The launching of Sun Cellular becomes viral because of its unlimited calls and text services. Sun Cellular received multiple awards from 2004 up to 2011.
Digitel has a good marketing strategy that’s why Sun Cellular won different awards. Since PLDT acquired Digitel, they can now benefit the PLDT’s widespread connection especially to Manila Areas. Weaknesses
Only provincial users can enjoy Sun Cellular’s services because of its weak connection to City/Manila Areas. Since PLDT acquired Digitel, Sun Cellular loses many subscribers because the services they offered are getting higher than the usual price. Opportunities
Because of the PLDT’s widespread connection, Sun Cellular network can spread its services throughout the country. Sun Cellular will gain more subscribers if they offered more faster connections because of their partnership in PLDT. Threats
Because of Sun Cellular’s innovation, they gained over 16 million subscribers, and were already an inch away to Globe Telecom’s 26.5 million subscribers. Sun Cellular has successfully position itself to compete not only with its existing competitors, but with well-funded new entrants as well.
EVALUATION ON BUSINESS PERFORMANCE OF SUN CELLULAR UNDER DIGITAL TELECOMMUNICATIONS PHILS.,INC.
CASE STUDY FOR FINAL EXAMINATION ON EVALUATION OF BUSINESS PERFORMANCE SUBJECT
ABE INTERNATIONAL BUSINESS COLLEGE
BACHELOR OF SCIENCE IN INFORMATION SYSTEM
3RD YEAR STUDENTS
NOVEMBER 3, 2014
PAUL RYENIEL A. ABINUMAN
SHAINE DELOS G. SANTOS
APRIL B. ROMERO
Digital Telecommunications Phils., Inc. was established in October 1987 and commenced commercial operations in January 1992. In 1993, the Department of Transportation and Communications (DOTC) granted a 30-year exclusive contract on Digitel for them to manage, operate, develop and rehabilitate certain telecommunications systems owned by the DOTC ( so called, “DOTC System”) which are located in most provincial areas of Luzon under a Facilities Management Agreement (FMA). The FMA also provided for its conversion into a lease contract under certain terms and conditions agreed upon by both parties. In accordance with the provisions of the FMA, Digitel and DOTC agreed to amend and convert the FMA into a Financial Lease Agreement (FLA). Under the FLA, Digitel was granted the exclusive right to lease, manage, maintain, operate, develop and eventually own the said DOTC facilities.
In February 1994, Digitel was granted a national franchise to provide domestic and international telecommunications services throughout the Philippines. In September 1994, Digitel was granted by the National Telecommunications Commission (NTC) a provisional authority to operate an international gateway facility (IGF). A provisional authority was also secured from the NTC in January 1995 to install, operate, maintain and develop telecommunications facilities in Regions 1 to 5 including the facilities currently...
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