Preview

Objectification Of Women In Advertising Essay

Good Essays
Open Document
Open Document
654 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Objectification Of Women In Advertising Essay
Advertising and Sexual Objectification

Close your eyes and imagine you are an object in front of your couch at home, that you always put your feet on when your mom's not home? You are a coffee table and people keep putting their dirty, smelly feet on you and spill sticky food and drinks on you. You are the center of the living room and you have pretty decorations on you to make the room look better but over time you stop looking nice and the years of abuse have taken their toll, you are now useless and in turn thrown out. But wait! you are not a coffee table! You are a person with thoughts and feelings! Your first thought would probably be: I'm glad I'm not treated like that, but if you are a female you can relate to this. This is a very
…show more content…
We are exposed to about 2000 ads a day, turning ads into a kind of “national peer pressure” (Kilbourne 5). Kilbourne also says that youth are very impressionable and they look to advertising and media to learn ("Beauty...and the Beast of Advertising." 5). Their was a study of both genders and the effects of hyper sexualized ads featuring women, both men and women had lower body satisfaction after seeing these ads (Townsend). (. This tells us that sexualizing women also does harm to men. Another study showed participants pictures of sexualized body parts of both men and women, the participants only recognised women's sexualized body parts but not men's, this proves that ads can only sexualize women ("Study: Proof That We Sexually Objectify Women."1). Adults and teens aren't the only ones who suffer from sexualized ads, children may suffer the most. Pornographic ads are everywhere, they are seen on the streets, on tv, and even next to the can't at the store. Children suffer from depression, anxiety, eating disorders and they perform poorly in school because of this early adultification ("Sex sells, but we're selling out our children" 7). This is now seen as a public health

You May Also Find These Documents Helpful

  • Better Essays

    Kilbourne claims, “Male violence is subtly encouraged by ads that encourage men to be forceful and dominant, and to value sexual intimacy more than emotional intimacy”(460). Though this may be a valid claim one may agree with, another may also argue as to why the advertisement is to blame, and that is why Kilbourne specifically comments that, “Ads don’t directly cause violence, of course”(466). As we know, there are many different forms and styles of advertising such as television commercials, radio commercials, newspapers, magazines, billboards, and even on city benches; basically anywhere a victim could happen to…

    • 1220 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Women are the primary target in those advertisements. Those advertisements encourage young boys to act like men the see in such advertisements violence, rape, nudity all can be observed in those advertisements. Those advertisements can be about anything such as clothing, perfumes, cigarettes, and alcohol. Kilbourne mentions three important points in her article. First of all, sex in advertising has become meaningless to advertise for a product. Advertisements show women as a sexy objects owned by handsome and rich men. Why companies use sex appeal in their advertisements to sell a product? The using of sexual and erotic content has benefit companies to attract consumer’s attention. It has become the most profitable method in marketing and advertising. The writer is completely right when she said that women are the one to blame when it comes to rape or sexual assault because of the way she dresses. Women ought to…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Jean Kilbourne\

    • 1968 Words
    • 8 Pages

    Although Kilbourne's essay was written in 1999, nothing really has changed. Sexualizing ads has become very common nowadays. It may occur as a way to get people closer to each other, to awaken love and passion, to bring a romance into our lives – that precious love adventure, that is sometimes missing. Unfortunately, it turns out to be the opposite way. Closeness turns into distance; passion grows into power and violence (56). Taking a closer look at some of the ads makes it easy to see that they point out power of one over another in all spheres of life. It is obvious that advertisers play to our worst fears and secret wishes to get us to buy their products. They try to make us believe that happiness comes…

    • 1968 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The bad thing is that it will only get worse, if something isnt done about regulating what goes into advertising, then it will just be a mess. With the path that our society is on today, I wouldnt be surprised if one day all of our advertising included some type of sexual theme or behavior. Our society for the most part views these behaviors as normal too; its not that we accept them all, yet, that we are numb to them. I think that I can speak for many people when I say that I usually dont even notice the sexual themes and behaviors that flood advertising. If people were asked how they feel about certain sexual behaviors, such as being promiscuous, etc, they would probably not feel positively about them. Yet, when these behaviors are in the media, it as if we cant do anything about them, so they become the norm.…

    • 686 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sexual objectification occurs in most ads today. Many ads focus on attractive people and how their body can lure viewers in to buy their product, advertisers use this person’s body as an attractive object rather than a person to be respected, for example women are objectified in ads by being taken advantage of, as well as being represented as a product not a person. Many ads feature women covering parts of their body or for instance laying on a couch with sexual slurs surrounding them. Companies are trying to attract men to their product by sexually pleasing them, thus dehumanizing women and degrading them. By broadcasting them nude in many different ways. De humanization is represented in the “sex sells” ad by telling us that some women sell their body for sex, thus dehumanizing women and giving some a stereotype of being easy and it being socially accepted to do…

    • 990 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gender In Advertising

    • 484 Words
    • 2 Pages

    Women were overrepresented in advertisements for cosmetics and were less likely to appear in advertisements for cars, trucks and related products. Seventy-five percent of all advertisements using women were for products found in the kitchen or bathroom, reinforcing the stereotype that a woman’s place is in the home. Women as compared to men were portrayed mostly in house settings rather than business settings. Women did not make important decisions and lastly women were depicted as dependent on men and were regarded primarily as sexual objects. Courtney and Whipple (1974) defined sexual objects as, where women had no role in the commercial, but appeared as an item of decoration. Jake Lake and Brad Wadden say, in the portrayal of women in the media that advertisements promote extreme thinness or a thin waist and big breasts, misleading because these models don’t represent the majority of the population. These advertisements have women in them looking good but very seldom are they talking. These advertisements put pressure on women to get that “thin look”. This extra pressure leads to low self-esteem and eating disorders such as anorexia and bulimia. Women are also portrayed as domestic laborers. Women are very seldom showing as career oriented in these advertisements. (Cited in Amber: 2002). Hall et al (1994) reports that in most of advertisement majority of women featured appeared in leisurewear or swimwear. Although the largest category of male apparel in work clothes; very few commercials showed women in work…

    • 484 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sex In Advertising Essay

    • 993 Words
    • 4 Pages

    It seems as if every day that goes by the marketing industry treats women as entertainment objects, and nothing more than that, with that being said, that could be one of the many reasons that women are looked down upon. This is an issue society has been facing for a while now and it’s becoming a problem within gender roles. Media has mostly concentrated on stereotypes based on women, making them seem like they are only useful as house wives and for sex. Some companies also advertise males, making them the dominant sex which then leads the viewers to believe that they are in control of women. On the other hand, advertisers have the power of sending messages that can lead to multiple meanings, but the audience misinterprets who the ad is trying…

    • 993 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Women In Advertising

    • 3497 Words
    • 14 Pages

    It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business, these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements, but as the world changes and the media continues to grow even larger, it seems women are a bigger target of objectification and portrayed as sex objects in these ads.…

    • 3497 Words
    • 14 Pages
    Better Essays
  • Powerful Essays

    In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product is touched or used once or twice? This is due to the idea that’s been sweeping the offices of writers everywhere, that “Sex sells”. A lack of moral values has been polluting our television channels and commercials between shows, and it’s gotten to the point that women are so overly sexualizxed a new mother can’t even feed her infant child in public without unnecessary criticism and insults. In this modern…

    • 1684 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Writing Assignment 1

    • 803 Words
    • 4 Pages

    Sexuality is a major part of popular culture. America has made sex both alluring and taboo. Advertisers however know that sex sells. Once again, only the extremes are used. Commercials and ads use models to promote; women with tan skin, white teeth, big eyes, and large breasts. Men buy things when an attractive woman is telling them to, and the reverse is true for women. These advertising everywhere from television, to the internet, to magazines. This is very detrimental to society, because it promotes objectification of sexuality and both genders. Camel cigarettes, for example use an appealing woman as an object to sell another object. The model is no longer a woman, and she’s only as valuable as what she is selling. People buying the product support all of this, and the cycle never changes.…

    • 803 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Every day we are exposed to advertising, we drive down the highway and see billboards, we scroll down our news feed on Facebook and see side ads, and our favorite shows cut to commercials on television. According to Jean Kilbourne, advertising is an over 100 billion dollar a year industry and we are exposed to over 2000 ads a day. Advertisements don’t just sell us products, they sell images, values, and concepts of success, worth, love, sexuality, and normality. By doing so, they tell us what we should be. They set unrealistic standards, especially for women. The women in advertisements are more often than not young white women portrayed as beautiful housewives and sex objects, or in other words, these women are objectified. Advertisements should be critically analyzed because they are one of the main sources of influence for young people and what they teach may not be what is best for society.…

    • 1254 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Negative Body Image

    • 2040 Words
    • 9 Pages

    The average woman today sees 400 to 600 advertisements per day causing a negative impact on how females view their bodies. Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products. But beneath selling a product is the pressure being placed upon women to focus on their appearance rather than buying a product. Advertisements may adversely impact women's body image which can lead to unhealthy behavior as women strive for an ultra-thin body idealized by the media. In a recent poll by People magazine, "80% of women reported that the images of women in advertisements make them feel insecure about their looks."(Gunter)The Negative portrayals…

    • 2040 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Sex In The Media Sociology

    • 1916 Words
    • 8 Pages

    Moreover, men and women are affected tremendously by the ads they view, so sociologically this is affecting each individual that views these ads psychosocially. The significance of sex in the media is that everyone who picks up a magazine and browse through it will encounter some forms of sex. We should care about this topic because sex in the media is one of the leading causes of eating disorders in America. Another reason why we should care about sex in the media is because the media tries to sell sex to all ages. The media tends to attract more of the younger crowd due to how they construct their ads as well as what they make the focal point of the advertisement. In this essay I am going to break down three specific topics that are embedded in the general topic of sex in the media. These three specific topics all go hand in hand with the production of sex in the media and how successful the ads are conveyed to the viewers. The three topics that I am going to discuss are selling sex through advertisement, images of the perfect body, and the impact sex ads have on the…

    • 1916 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    An advertisement depicting a person working out, with words of inspiration written over him. “Take charge. Write your own story.” it reads, but there is an underlying meaning beneath this cloak of motivation. This ad is inspiring, but also depicting what society believes masculinity is. Nike is emphasizing the importance of working out and being one’s own person in a way to define masculinity. The advertisement displays stereotypes of masculinity through the man, the weights, and displays a theme of bravery, a characteristic often associated with masculinity.…

    • 574 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Media plays a huge role in society today, with sex being a large selling point in many instances. Advertisers have based many of their campaigns not around a product, but rather the sexualized figures selling it, such as advertisements for Godaddy.com or Carl’s Jr., where often times the product being sold is often a mystery. Amidst all this sexual bombardment, I was curious if men and women feel different about sex’s ever present role in our daily intake of audio and video. For my course project, I investigated the difference in approval of sexual content in media between males and females. My primary focus was to find if there were any differences between how males and females feel about sexual content in media. I am also curious to see if people have a larger problem with sexual exploitation of their same sex than the opposite sex, or if their objections are the same for either side. I will be defining this by comparing responses with respect to their gender. I predict that men will generally be more accepting of sexual content in media than women, based on general stereotypes and the fact that women are typically the ones sexualized, suggesting a greater appeal to men. I also think that most people treat this area as a bit of a double standard, being approving of the opposite sex being sexualized but not their own. For the purpose of this study I will assume all participants are heterosexual.…

    • 1275 Words
    • 6 Pages
    Powerful Essays