In the Obama’s speech he uses few religious references, such as ‘Thank you, God bless you, and may God Bless the United States of America.’ He says this because he himself is religious, but also America is a strongly Christian country and he targets those in audience who are religious. This effective as it gives impression that God is on their side and motivates people. Also the way Obama says that at the end of the speech is similar to how a priest would end his speech in a Church, which again gives it a very holy and religious feeling.
During the speech Obama shows advances in many things, such as technology. He shows this by saying “no cars on the road or planes in the sky” and “she touched her finger to a screen, and cast her vote,” by saying this he contrasts the past with the present, and it makes the audience think how far they have came, in terms of technology in a short space of time. Another advance he shows us is in equality, by saying “when someone like her couldn’t vote for two reasons – because she was a woman and because of the colour of her skin,” he reminds the audience of the time when it use to happen. This effective because it shows change, by contrasting the past with present, and he shows this change to show the American people that if they did it then why can’t they do it again, which motivates them. Also when he says “couldn’t vote for two reasons - ...” there is a slight pause, he does this as the audience know what’s coming next which makes them think.
Throughout the speech, Obama’s main buzz phrase has been “Yes We can.” This phrase is good as it is only three letters long and is repeated through the speech several times, making it easy to remember. He uses these when making a point, such as “America can change. Yes we can” and “nation conquers fear itself with a New deal, new jobs and a new sense of common purpose. Yes we can,” this motivates the people and gets them on his side. Also Obama uses this phrases right at the end of point or paragraph, so the audience know its coming and after it’s said they can repeated the phrase, this is why he leaves a short pause after each point for the audience to react . This is effective as it makes the audience think and concentrate on the speech. The word “yes” in the phrase as adverb shows the agreement between him and the people. The word “we” as a first person plural pronoun denotes as collective force or unity and the word “can” as a modal auxiliary verb suggests the ability or possibility of someone doing something.
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