Obama Campaign
The Obama Campaign Strategy Case Study Analysis
1. Executive Summary
This case attempts to provide an understanding of the main reasons of success in the Obama campaign strategy in 2008. Obama`s victory was a result of a well-planned marketing campaign that targeted the right market segments with the right message. When Barack Obama announced his candidacy for the American presidency in 2007, the newly released Gallup Poll of Democratic Presidential Candidates demonstrated that Hillary Clinton was the front-runner in the race among Democratic voters with 48 percent of support. Jonh McCain was also one of the favorites in the country where the majority of people didn’t expect Obama to win the election. However, Obama was the first candidate who used for the first time in the presidential campaign all the tools of online marketing setting new standards. With the help of the founder of Facebook, Chris Hughes, Obama campaign used social network to enable supporters to help Obama to get elected. Chris Hughes designed mybarackobama.com that helped to raise by the end of the campaign $600 million in contributions from more than three million people, create more than 35, 000 groups of Obama`s supporters and 150, 000 events related to campaign (http://www.wired.com/threatlevel/2008/11/propelled-by-in/).
Even opponents called Obama campaign strategy brilliant. He managed to win after facing numerous challenges because of the perfect alignment of his clear strategy with remarkable fundraising through social network.
2. A Problem Statement
1. Obama wasn’t a serious contender according to media in the begging of his campaign. Gallup Poll of Democratic Presidential Candidates indicated a 27 percent deficit in the Obama campaign making Hillary Clinton a strong leader from Democrats with 48 percent of support.
2. Hillary Clinton received more support from the Democratic Party primarily because of being the first female nominee for a major party in the U.S.
1. Executive Summary
This case attempts to provide an understanding of the main reasons of success in the Obama campaign strategy in 2008. Obama`s victory was a result of a well-planned marketing campaign that targeted the right market segments with the right message. When Barack Obama announced his candidacy for the American presidency in 2007, the newly released Gallup Poll of Democratic Presidential Candidates demonstrated that Hillary Clinton was the front-runner in the race among Democratic voters with 48 percent of support. Jonh McCain was also one of the favorites in the country where the majority of people didn’t expect Obama to win the election. However, Obama was the first candidate who used for the first time in the presidential campaign all the tools of online marketing setting new standards. With the help of the founder of Facebook, Chris Hughes, Obama campaign used social network to enable supporters to help Obama to get elected. Chris Hughes designed mybarackobama.com that helped to raise by the end of the campaign $600 million in contributions from more than three million people, create more than 35, 000 groups of Obama`s supporters and 150, 000 events related to campaign (http://www.wired.com/threatlevel/2008/11/propelled-by-in/).
Even opponents called Obama campaign strategy brilliant. He managed to win after facing numerous challenges because of the perfect alignment of his clear strategy with remarkable fundraising through social network.
2. A Problem Statement
1. Obama wasn’t a serious contender according to media in the begging of his campaign. Gallup Poll of Democratic Presidential Candidates indicated a 27 percent deficit in the Obama campaign making Hillary Clinton a strong leader from Democrats with 48 percent of support.
2. Hillary Clinton received more support from the Democratic Party primarily because of being the first female nominee for a major party in the U.S.