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Organizational Behaviour | Mrs. Homayara Latifa Ahmed | Assistant Professor IBA, University of Dhaka |

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20th BATCH, SEC-B
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S.M. Samiuzzaman Roll ZR-77
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Md.Mohiuzzaman Roll- ZR-98
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Lamisa Faika Shahriar Roll RH-110
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Zishan Mahmud ZR-116
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Muhammad Touhidul Islam ZR- 126
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JANUARY 13
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CTG Memoirs …….
A shadow of concern still casts over Mr. Moniruzzaman's face, when he reflects upon the time when Nestle BD's Chittagong unit saw a decline from 100% to 69% in the sales of Nestle Nutrition (nutritious food for children). The current head of Regulatory and Scientific Affairs of Nestle BD was the field operation manager back in 1997 when the CTG unit faced this crisis situation and he was assigned the task of resurrecting the sales figure to its old ratio at least within the next 6 months. During this period, he was completely in charge of the CTG unit.
Upon his arrival in CTG, he was welcomed by a group of very unsatisfied, unmotivated and unhappy medical delegates. It was quite transparent that these workers were raging a war against job dissatisfaction. Under their job description they were expected to visit 50 local clinics each month to convince local doctors to help them sell their nutritional products to their patients. Clearly these people did not put their hearts into their works. They were seemingly just putting enough effort to see them through their current goal of 50 clinics. This was a cause for deep concern.
Before working out how to boost sales, he

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