NVEQ CBC Retail Level 3

Better Essays
Topics: Retailing
Competency Based Curriculum

National Vocational Education Qualification Framework
Sector: Organized Retailing
NVEQ Level 3 – Retail Marketing

PSS Central Institute of Vocational Education, Bhopal
(a constituent unit of NCERT, an autonomous organization under Ministry of Human Resource
Development, Government of India)

Copyright
All rights reserved. All copyright of this competency based curriculum is solely and exclusively owned by PSSCIVE.

Contents
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2.
3.
4.
5.
6.
7.
8.
9.

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11.
12.
13.

Introduction
About the sector
Objectives of the course
Course structure
Classroom activities
Practical activities
On-the-job training
Certification
Units

01
03
04
11
11
12
12
12

RS301-NQ2012:
RS302-NQ2012:
RS303-NQ2012:
RS304-NQ2012:
RS305-NQ2012:
RS306-NQ2012:
RS307-NQ2012:
RS308-NQ2012:

13
17
22
29
35
41
47
53

Fundamentals of Retailing
Retail Marketing Mix
Merchandising Management
Retail Store Layout and Design
Retail Selling Skills
Customer Relationship Management
Health Safety and Hygiene in Retailing
Business Communication

Assessment guide
List of tools, equipment and materials
Teacher’s qualifications
List of contributors

59
61
63
64

NVEQ Level 3 – Retail Marketing - Organized Retailing - Competency Based Curriculum 2012-13

Introduction

The National Vocational Education Qualification Framework (NVEQF) developed by the Ministry of Human Resource
Development (MHRD), Government of India is a descriptive framework that provides a common reference for linking various qualifications. It is used for setting common principles and guidelines for a nationally recognized qualification system covering Schools, Vocational Education and Training Institutions, Technical Education Institutions, and Universities/Colleges.
The NVEQF organizes qualifications according to a series of levels of knowledge and skills. These levels are defined in terms of learning outcomes i.e., the competencies (knowledge, skills and attitude) which the learners must possess regardless of

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